Creating a custom website & repair plug-in for Mobile Revive
Mobile Revive approached us with a need for both a new website, and continued digital marketing services. With expansion and new locations opening up, they needed a website that could make scheduling a repair easy & intuitive while connecting to their ERP tool.
Where do we start? Once we understood their needs, we created a plan for building out the tools they needed to succeed. For a customer, being able to schedule a repair in a just a few minutes was an absolute must – from there, we could expand into utilizing their website for future digital marketing.
Mobile Revive needed a website that could handle multiple processes essential to their business: repair scheduling, career listings, dynamic location post types integrated into the repair form, B2B partnerships, and more.
Custom Repair Form.
Our custom repair form needed to connect 100s of different device brands & types with multiple possibilities for types of repairs needed. Along with this, it needed to quote a price automatically, integrate with a users closest location, and integrate into a custom ERP.
repairs facilitated over multiple locations each year.
year over year increase in form submissions generated via the website.
return on ad spend for repair form fillouts on their website.
Website Rebuild & Custom Repair Form.
Our first focus was creating a sleek, clean, easy-to-use website that made starting a repair for a customer as easy as possible. From when a customer lands on the page, we only have about 10 to 15 seconds to educate them on what Mobile Revive offers, and funnel them into the repair form.
From there, the repair form had to be easily fillable in 3 to 4 minutes, with instant gratification in the form of a price quote (delivered via email, so that they had to complete the form no matter what). From there, we developed a follow up process in the repair form to remind the customer via both email & SMS of their appointment to help them stick to their commitment.
Paid Ads Management
Google Ads & Analytics
Running Google Ads for Mobile Revive proved to be one of the biggest challenges to overcome. For the repair industry as a whole – Google doesn’t allow for any ads surrounding the “Repair” keyword or the repair industry in general.
We created very custom campaigns that directed to custom landing pages, which allowed us to workaround these restrictions while still being compliant with Googles policies, with our campaigns boasting a 6.21x return on ad spend.
FB/Instagram Paid Ads
Before developing workarounds for Google, we leaned heavily on Facebook & Instagram in the top, middle, & bottom of funnel phases of advertising for Mobile Revive.
Our focus on these campaigns was creating visuals that were attention grabbing, and focused on the brand of Mobile Revive. We still heavily utilize the retargeting campaigns today for their core funnel.
Social Media & Email
Social Media Management
Along with a new 2.0 website launch, we launched the “Cowpunchers’ Club” which gets us even closer to replicating their awesome in-store experience. Customers get birthday coupons, incentive to share, and of course points back on every single purchase. Most importantly – it’s completely free.
Email & SMS
An early problem Mobile Revive faced was a lot of customers filling out repair forms to price shop their repair. To improve the conversion for a customer to actually show up in-store at their scheduled time, we built out Email & SMS drip campaigns to remind customers of their appointments, along with price matching any lower quotes. This greatly improved their conversions.
We also utilize email sign-up incentives along with bi-monthly newsletter campaigns to drive customers in with trade-in deals, repair deals, & more.
Website Photography & Content
Great social media management requires fresh, new content. Every quarter, we hit up the Mobile Revive team members and stores to capture store photos, headshots, working shots, or seasonal shots. This content is great for new looks on their website, social media, print ads, newsletters, etc.
3.. 2.. 1.. Launch!
Continued growth through collaboration.
With Mobile Revive, we continue to strengthen our partnership and grow their business – together. As they expand with further locations and add new services or revenue streams, we’re there to help.
We continue to manage their full stack of digital marketing, and expanding with them. New locations means new strategies, and we’re there to implement them.
What they're saying
Charlie and Dennis bring a ton of value towards building our business. Professional and Highly recommended!
Ben Warta, Owner
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