01Overview
Complex solutions,
made easy to digest.
Siemens Advanta develops complex, unique digital solutions for all kinds of industries.
With so many complex solutions to explain, they wanted a large portfolio of clean, easy-to-understand marketing materials for potential clients.
Every piece had two goals: be quick to digest, and work across email, landing pages, social media and more. So for every project, we started by learning the solution itself.
Siemens Advanta
Sales & marketing collateral
Client
Siemens Advanta
Industry
Enterprise technology
Timeline
6 months
Platform
Email, web & social
Scope
6 deliverable types
What we did
Infographic designsLanding page designsAnimated videosSocial media contentEmail designs & templatesBrochures
6
Deliverable types, from infographics to brochures
4+
Channels: email, landing pages, social media and more
15s
About how long a landing page has to hook a visitor, so video leads
2
Teams supported: marketing and sales
02Discover
Understand the solution
before designing for it.
For every project, we held workshops and education sessions with Siemens Advanta’s engineers and experts to understand the problem and the custom solution before creating any material.
Potential clients
Busy decision-makers who need the value fast.
Marketing team
Consistent assets for every channel and campaign.
Sales team
Materials that explain complex solutions clearly.
All of them need:
Quick to digest
Ready for any channel
Technically accurate
03Collateral
Clean, clear
and on brand.
We delivered top-to-bottom collateral for each project: in-depth infographics, email templates, landing page designs, social posts, animated videos and brochures, all built around the same solution.
Infographic · decarbonization, one of the in-depth infographics built from engineer workshops
One solution, every format.
Each deliverable supports both marketing and sales. A potential client can learn about a solution through a landing page, well-timed emails, a video and social posts, all about the project they first showed interest in.
Landing page · hover to scroll
Brochure
Brochure
04Video & web
Explainer videos
and landing pages.
A landing page only has seconds to capture a visitor, and a quick explainer video is easier to digest without giving away everything. We handled it all, from script and asset creation to animation, voiceover and final render. Then we restructured the collateral into web-friendly landing pages built around the visitor’s journey.
Infographics
In-depth, but easy to scan.
Explainer videos
Script to final render, in-house.
Landing pages
Collateral rebuilt for the web.
Email templates
Well-timed follow-ups for every project.
Social content
Posts that turn viewers into prospects.
Brochures
Print-ready pieces for the sales team.
05Rollout
Ready for
every channel.
Every project shipped as a complete set, ready for marketing and sales to use right away.
- Social posts sized for each platform
- Emails and landing pages telling one story
- Videos ready to lead every landing page
The result is a growing library of collateral that makes complex solutions easy to understand, and helps turn viewers into customers.
In their words
Twofold made such a huge impact on our collateral, brand and what we put in front of potential clients on a daily basis. They have been amazing to work with.
Morgan WatsonSenior Marketing Manager, Siemens Advanta