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Case study · B2C

Special Olympics Kansas

Special Olympics Kansas inspires greatness on and off the field — so we built a site that champions athletes, families, and the entire community

Client

Special Olympics Kansas

Industry

B2C

Platform

WordPress

Timeline

3 Months

01Overview

Every athlete,
every way to get involved.

Special Olympics Kansas serves athletes with intellectual disabilities across the state through year-round sports, events and community programs.

Their previous website was outdated and hard to navigate, making it difficult for families, volunteers and donors to find what they needed or get involved.

We designed and built a modern WordPress site of 75+ uniquely designed pages, with custom post types for a dynamic event calendar and resource library, and clear paths for athletes, parents, coaches and supporters.

Special Olympics Kansas

Inclusive sports, statewide

Client

SOKS

Industry

Nonprofit

Timeline

3 months

Platform

WordPress

Scope

75+ pages

What we did

Website designWebsite developmentUI / UX componentsEvents buildoutResources buildoutUnique integrationsBrand videos & photography75+ pages

75+

Pages, each one uniquely designed

2

Custom post types: events and resources

4

Audiences mapped: athletes and families, volunteers, coaches and donors

2

Calls to action in every header: volunteer and donate

02Plan

How we defined the
end-user experience.

We met with the SOKS team to understand every stakeholder, then mapped user flows for each and built a sitemap that makes services, competitions and ways to engage easy to find. Accessibility, clarity and community spirit guided every decision.

Athletes & families

Looking for programs, teams and support close to home.

Volunteers & coaches

Ready to serve, and needing the resources to do it well.

Donors & partners

Businesses, schools and individuals looking for real impact.

All of them need:

Easy to navigate

Inclusive by design

Clear ways to act

Plan the path for

Site navigation · hover or tap a menu item, or pick a visitor to see their path

03Design

Warm, optimistic
and easy to use.

The design reflects the inclusive spirit of the Special Olympics community, with bold photography, clean layouts and action-oriented navigation. Color and type choices were made to support accessibility while staying true to the brand’s energy.

Mini brand board · Poppins, bright red and black, and the two personas we planned around

Special Olympics Home Preview

A custom layout for every kind of visit.

Every page was custom designed for clarity and impact, guiding visitors to act, whether that’s registering for an event, signing up to volunteer or learning how to give.

04Development

Custom built and responsive
on every device.

Built on a custom WordPress framework with full flexibility for future growth, optimized for both staff and the public.

Special Olympics Mobile

Dynamic state calendar

Every competition and event in one place.

Resource library

Documents and program updates, managed in-house.

Event filtering

Find what’s happening by category, date and area.

Clear pathways

Athletes, parents, coaches and supporters each get a path.

Accessible design

Color and type chosen with accessibility in mind.

Optimized for mobile

Fast, secure and easy on any screen.

Special Olympics Launch

05Launch

A new website
experience.

We launched with attention to every detail.

  • Redirects, GA4 and Search Console in place
  • reCAPTCHA v3 and SSL on every form
  • Extensive form testing before launch

The result is a vibrant, mission-aligned site that makes it easier for Kansans to engage with Special Olympics, whether they’re an athlete, a parent, a coach or someone ready to volunteer or give.

More work
we’re proud of.

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Prefer to talk? 620-960-2113 · [email protected]