OVERVIEW
The Challenge
Special Olympics Kansas serves athletes with intellectual disabilities across the state, empowering them through year-round sports, events, and community programs. Their previous website was outdated and difficult to navigate — making it hard for families, volunteers, and donors to find the information they needed or get involved. We were brought in to design and build a modern WordPress site with 75+ uniquely designed pages. The build included custom post types for a dynamic event calendar, resource library, and intuitive pathways for athletes, parents, coaches, and supporters to connect with the organization.
CLIENT
Timeline
Platform
WHAT WE DID
- Website Design
- Website Development
- UI / UX Components
- Events Buildout
- Resources Buildout
- Unique Integrations
- Brand Videos & Photography
- 75+ Pages
Twofold truly has an ear to hear your ideas and bring them to life! They have a keen talent that should definitely be utilized. I highly recommend them for videos and website creation!
Quinn Jacobs
Chief Operations Officer
01. Plan
How We Defined the End-User Experience
We started by meeting with the Special Olympics Kansas team to deeply understand their stakeholders: athletes and families looking for programs and support, volunteers ready to serve, coaches needing resources, and donors seeking impact. We mapped user flows for each of these audiences and created a sitemap that made it easy to navigate across services, competitions, and engagement opportunities. Accessibility, clarity, and community spirit were prioritized throughout planning to ensure the new site was inclusive and empowering.
02. Design
Custom Designs & UI/UX Experiences
We designed the site to be warm, optimistic, and highly usable — reflecting the inclusive spirit of the Special Olympics community. Every page was custom-designed for clarity and visual impact, featuring bold photography, clean layouts, and action-oriented navigation. The UI was built to guide users to take action — whether it was registering for an event, signing up to volunteer, or learning how to donate. Color and typography choices were made to enhance accessibility while staying true to the brand’s energy and mission.
03. Development
Custom Built and Responsive on All Devices
The site was built on a custom WordPress framework with full flexibility for future growth. We created custom post types for Resources and Events, allowing the SOKS team to easily manage program updates, downloadable documents, and a dynamic state calendar for upcoming competitions. The Events system included categorization, filtering, and date-based organization to help users find what’s happening in their area. Mobile performance, security, and backend usability were all optimized to support both internal staff and public users.
04. Launch
A New Website Experience
The launch was executed with attention to detail — including redirects, GA4 and Search Console setup, ReCaptcha v3, SSL encryption, and extensive form testing. The result is a vibrant, functional, and mission-aligned website that makes it easier than ever for Kansans to engage with Special Olympics — whether they’re an athlete, a parent, a coach, or someone ready to volunteer or give. With this platform, Special Olympics Kansas can now tell its story, organize its events, and grow its impact more effectively than ever before.
