Bar K Dog Bar is a full service bar and restaurant surrounded by a thoughtfully designed, fully staffed, two-acre off leash dog park. As they expand into multiple large cities, they approached Twofold Media with a need for a new website, built with a foundation for future growth.
Before beginning the project, we took the time to understand Bar K’s current problem, and what the best long term solution would be for their company.
Our Solution & Work
Easy, user-friendly navigation for desktop/mobile
The first step in any website build is mapping out the information architecture, and creating an easy to understand website experience.
We strived to mix both great design with ease-of-use, where a customer enjoys both a high quality website experience that doesn’t sacrifice basic UI & UX principals.
To extend further, this is why we built a somewhat different version of the website for Mobile compared to Desktop / Tablet.
Location-Based Features & Information Display
As Bar K expands into new markets nationally – we needed a solution for locations that would make adding new locations simple and easy. Along with simplicity, it needed to make sense from a user perspective that all social icons, hours, phone numbers, events, and overall location information was accurate to their specific Bar K location. These dynamic features will allow for that in the future.
People Merch, Dog Merch, & a Great Ecommerce Experience
Bar K has a wonderful selection of apparel, dog merch, accessories, & more. We built their ecommerce platform with integrations in mind, which can facilitate future inventory in multiple locations along with standard ecommerce marketing principals – such as email marketing, SMS marketing, retargeting, & more.
We laid the foundation for further ecommerce marketing in the form of dynamic catalog retargeting, Instagram product tagging, & more by connecting their product catalog to both Google Merchant & Facebook Commerce.
Photography, Video, & Icons
What separates a “good” website from a “great” website is thoughtful content, video, photography, and custom icons. We knew going into the project that we wanted to go all out on great video banners, high level photography, and custom icons for their desktop mega-menu & locations pages.
Video Content & Banners
3.. 2.. 1.. Launch!
It is a great feeling when hours of work, collaboration, meetings, and revisions comes together to a fully finished, well built website. Upon completion, our team transfers the website build from our build environment to the live domain overnight, so no disruptions occur. The final steps include:
“We recently had Twofold redesign our website and couldn’t be happier with the professionalism and quality provided by their team. It was refreshing to have a company truly work as a partner who shares not only the same enthusiasm for the project, but also a no-compromise commitment to quality.”
We will get back to you within 24 hours.
Right off of 435 & Metcalf. Stop by for a good cup of coffee and we’ll talk shop.