Combining two website experiences into one.

Keating Inc. offers comprehensive financial services for individuals and businesses, as well as support for individual financial advisors with daily tasks and paperwork. They approached Twofold to consolidate two separate website experiences into one, catering to their three core audiences.

Overview

Client
Keating Inc.
What We Did
UI/UX Design, Website Design, Custom Post Types, Dynamic Display, Custom Locations, Custom Staff Listing Engine, Custom Feed Widgets, Unique Integrations, Brand Videos & Photography
Project Launch
2024
Platform
Wordpress

Our Objective

Keating approached Twofold with the need for a new website that could facilitate a great user for experience for their 3 core audience members: individuals, businesses, and independent financial advisors.

Keating had two separate websites that needed to create this above experience. Before beginning the project, we took the time to dive into each separate website, and hone in on what goals these websites were trying to accomplish.

Then we asked the big question: how do we create a unique website experience for each audience member and make sure that – no matter what type of visitor landed on keatinginc.com – they were able to quickly understand what Keating does, and navigate to the part of the website that made the most sense for them.

Outcomes & Results

5

5

5

Testimonials

“Twofold truly has an ear to hear your ideas and bring them to life! They have a keen talent that should definitely be utilized. I highly recommend them for videos and website creation!”

Headshot Quinn
Quinn Jacobs
Chief Operations Officer

01. Research & Discovery

End-User Research & Information Architecture

For KEATING, our approach was simple.. before we do any design or development, we took the time to understand their business, who their end-users were, and how we can build a website that resonates with them.

This phase of the project lays the groundwork for complete and total alignment on the goals of their new website, and how it can grow their business.

02. Design

Custom Designs & UI/UX Experiences

Design and user experience is make or break for most end-users. For KEATING, we had roughly 15 seconds to resonate with their visitors. Our goal was to quickly segment their audience based on the 3 profiles we identified, and make their user journey simple to understand.

Keating Advisor Landing Page
02. Keating Financial Planning v2
02. Keating for Businesses Landing v2
02. Keating for Individuals Landing v2

03. Development

Custom Built and Responsive on All Devices

Every Twofold site is completely custom built, with no pre-built templates. We develop with mobile in mind, and format each page individually for a stand-out mobile experience.

For KEATING, we also implemented multiple custom solutions for their advisors, team members, locations.

For their static pages, each individual page was designed before it was built. This gives consistent design principle and user experience across the website.

Mobile 1
Mobile 2
Mobile 3
Mobile 4

04. Launch

A New Website Experience

It is a great feeling when hours of work, collaboration, meetings, and revisions comes together to a fully finished, well built website. Upon completion, our team transfers the website build from our build environment to the live domain overnight, so no disruptions occur.

04. Experience Hero Image V2