HITTING YOUR TARGET AUDIENCE WITH TWOFOLD MEDIA.
Using SEO and Google Ads, we turn your website into a conversion machine.
If you build a website, it’s critical to your success to garner an audience. We integrate curated content to increase organic traffic while introducing paid avenues for leads to become customers.
Google Ads is one of the best ways to target and acquire the exact audience of your product. We have folks dedicated to the strategy, planning, and execution of Ad campaigns.
With Google Ads, you increase awareness of your brand, move above your competition, and increase opportunities for organic growth. Customers get the exact message you want to send them from Ad click to landing, increasing conversion across all your product offerings.
Aside from actual ad spending, the best way to gain customers attention is with content that is relevant and interesting to the customer. By giving customers this kind of content, you build trust and credibility not only with them but with other sites across the internet that back-link your content.
We help build the content, whether it be a blog, video, newsletter, or more and then help distribute that content by social media, publications, news sites, and more. Then, watch your organic traffic grow month over month.
Analytics / Conversions
At the end of the day, it all comes down to one key factor: am I making a profit? If you’re not tracking every single person that reaches your platforms, then you won’t find the answer to that question.
We help integrate Analytics and tracking to ensure you know whether or not your marketing efforts are hitting their target. See exactly how much you’re spending, and how much you’re making, down to the penny.
- 1. Exploration
- 2. Strategy
- 3. Execution
- 4. Report
- 5. Refine
First, we take time and explore all the different possibilities for your Ads / SEO. What keywords are your competitors paying for? What kind of content are they producing to gain organic viewers? After doing due diligence of research, it's time to go to the drawing board.
After exploring, it's time to strategize. Come up with a plan for both the organic, SEO growth, as well as develop a structure for paid Ads. By the end of the strategy session, we'll have a clear road-map for success.
It's time to put boots on the ground. Execution happens on our end. For SEO / Organic, we produce and publish the content for you and distribute it to planned publications. For Ads, we build the campaigns from top to bottom and connect everything to Analytics. Then, we move on to step 4.
Step 4 is Results. It's time to monitor and analyze all the data we'll collect from our planned campaigns, and report it back to you. Thanks to in depth reporting, nothing falls through the cracks. You get an honest, data-based outcome.
The final step is to refine. It can take time and persistence to reach the goal set out during strategy, but by implementing split testing, listening to data, and adjusting as needed, your company will see results.