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Revamping the branding & website experience for bucsanalytics.com

BUCS Analytics is a data analytics company that empowers businesses to take control of their data. They approached Twofold Media with a need for a totally refreshed branding and website that clearly explained their value proposition, and catered to the B2B market.
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The Challenge.

Since 2006, BUCS has aimed to help mid-market companies improve performance through better information. With the launch of a new initiative in services as a software, a new website was needed to quickly help their potential clients understand this new service offering.

Before beginning the project, we took the time to understand what problems their old website wasn’t solving for their users, and how a new website experience could solve those problems. Once we gained an understanding of their business and how best to serve their clients, we set to build them a new website that would take their products to the next level.

Our Solutions

UI/UX Design
Website Mockup
Full-Stack Development
Custom Post Types & Dynamic Display
Unique Integrations
Lottie Animations
Explainer Video
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Homepage Design.

As always – the research and design are the foundation that supports all greater initiatives. We started with a website brand board, information architecture, and website homepage mockup before we started developing any content. Every design goes through multiple revisions to ensure client happiness with the new direction. During this phase, we also establish all H1-H6 fonts, button styles, font pairings, and favicons/logos to ensure that once we do start development, all of the pieces are in place for a full website buildout.

Custom Post Types for Case Studies & Resources

As part of their SEO strategy, BUCS wanted a custom post type to create content around their case studies, insights, resources, and more. We built and custom styled post archive page, along with a single post page to make this a fluid experience for their customers. We used AJAX filtering to make the filtering quick and snappy, making the experience the best it can be.

Animated Explainer Video.

BUCS wanted a quick 1-minute explainer video of what they do as a major selling point on the home page of their website. We created an animated video (all done in house!) which included storyboarding, script writing, voiceover, full animation & logo animation, to a finished animated video product.

3.. 2.. 1.. Launch!

The final step, and our favorite - the website launch.

It is a great feeling when hours of work, collaboration, meetings, and revisions comes together to a fully finished, well built website.  Upon completion, our team transfers the website build from our build environment to the live domain overnight, so no disruptions occur.  The final steps include:

  • Transfer website build onto live domain
  • Check all links, buttons, and plug-ins after transfer
  • Integrations such as sign-ups, inquiries, and contact forms
  • Facebook pixel integration
  • Google analytics connection, Google tag manager & "conversion" Tagging
5/5

What they're saying

I highly recommend working with Twofold for any website needs. Charlie, Dennis and team did a fantastic job translating our company’s mission and culture into a website that will help us execute our strategies. We look forward to continuing our relationship with them.
Krystal Montague, BUCS COO​

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