Redefining the brand for MCR Companies with a new website and brand guideline.

MCR Companies is a leading firm in the real estate and private equity industries, with a proven track record of success and a team of highly experienced professionals. They approached Twofold with a need for a freshed brand look, along with a website to compliment their new brand and feel.

The Challenge.

With over 200 years of combined experience and direct involvement in over $1 billion worth of transactions, MCR Companies was looking to set itself apart in the private equity space and elevate its digital presence. They needed a whole new look and feel for both their branding and their website to educate customers on their many years of experience in the private equity space. Before beginning any projects, we took the time to really understand MCR Companies, what their business goals were, and what unique look and feel they were going for that would set them apart. Once we gained an understanding of their business and how best to serve their clients, we set out to revamp their brand, and then built a webiste to match thier new direction.

Our Solutions

Brand Guidelines
UI/UX Design
Website Mockup
Full-Stack Development
Custom Project Types & Dynamic Display

Homepage Design.

As always – the research and design are the foundation that supports all greater initiatives. We started with a website brand board, information architecture, and website homepage mockup before we started developing any content. Every design goes through multiple revisions to ensure client happiness with the new direction. During this phase, we also establish all H1-H6 fonts, button styles, font pairings, and favicons/logos to ensure that once we do start development, all of the pieces are in place for a full website buildout.

Revamped Branding Guidelines.

As part of their initiatives, MCR Companies wanted to redefine their brand. Twofold created new branding guidelines and brand designs to co-launch with their website.

Custom Projects Listing Engine.

MCR Companies needed a user-friendly, intuitive way to show their acquisitions and projects. We created a custom post type and custom design listing engine for their potential users to view the projects and learn about their acquisitions.

3.. 2.. 1.. Launch!

The final step, and our favorite - the website launch.

It is a great feeling when hours of work, collaboration, meetings, and revisions comes together to a fully finished, well built website.  Upon completion, our team transfers the website build from our build environment to the live domain overnight, so no disruptions occur.  The final steps include:


What they're saying

These guys are the best. Will help take your website and online presence to the next level. Highly recommend.
Solomon Mabry, Investment Manager

View More Projects

Sparking the digital presence of Missouri Humanities
Combining two website experiences into one for Keating Inc.
Revamping the branding & website experience for

Ready to start your next big project?​

Let's grow your business together.