How Twofold Media built multi-national Shopify stores to expand DelBrenna Jewelry into new international markets.
More Details
2 completely custom Shopify builds for multi-national ordering & fulfillment
Inventory management, custom metadata solutions, and multiple locations management
Custom coded mega-menus, product variable solutions, product preorders, pages, & more.
What they needed
- 2 Custom Shopify Websites
- POS Setup & Inventory Management Solutions
- Google Merchant Feed, Ads, & Analytics
- Facebook Catalog Feeds, Instagram Shopping, & Ads
- Continued Website Management & SEO
- Klaviyo Email Drip Campaigns & Email Marketing
It started with a website built to grow their business.
The first challenge Twofold Media faced was helping DelBrenna overhaul their operations, both in-store and online. Before, DelBrenna was doing all in store sales via square, and managing online orders through Wix. Their inventory was disconnected, so there was a lot of manual work taking place to keep their operations going.
We helped by combining all of their sales pipelines into one great solution: Shopify. We managed their inventory imports, photos, descriptions, and built a great website around their jewelry.
What is next?
The Customer Experience and shopping on DelBrenna
What is next?
The Customer Experience and shopping on DelBrenna.com
Once the Shopify build & inventory overhaul was complete, the next step was improving the customer experience, or what we call “the little things”.
When you’re goal is to convert new audiences into customers, the little things matter the most. For DelBrenna, this included:
- Education. Who is DelBrenna Jewelry? Why should we buy their jewelry? We wanted shoppers to see that DelBrenna is a family owned company that makes handmade Italian jewelry. We built out a whole educational experience
- Great customer support. We wanted customers to feel confident that if they needed help, the help was quickly available. Whether through email, phone, or quick chat - all the solutions were there.
- Finding the right jewelry for you. We put quite a bit of focus into their inventory management, and how customers can filter jewelry. In most cases, a new customer has an idea of what kind of jewelry fits their style - so quickly finding that jewelry makes the shopping experience even greater.
Automations through
Klaviyo Email Marketing & Automations
For DelBrenna, we wanted to maximize the value of their ad spend while also making their email marketing automated. This included email welcome sign-ups, abandoned cart recoveries, back-in-stock notifications, product review emails, & more.
When you spend ad money on product marketing, you want to maximize your ad spend and stretch the dollar as far as you can. Email marketing & automations increased their conversions, and made their ad spend more lucrative.
Expanded Shopping Channels & Advertising
Once the website was complete, and all of our automations in place, the next move was to start advertising their products on Facebook, Instagram, & Google. We integrated their product catalogs on all of these selling channels and helped in the creation of retargeting ad sets, lookalike audiences, & more.
We continue to manage their website and digital advertising, and are confident in the growth of their new online business in 2021!
Our website & operations revamp for DelBrenna let to
that can facilitate sustainable growth in both their online and brick & mortar stores.
We aimed to take our client to the next level, and leave the doors wide open for a bright future in growing not only their online store, but their brick & mortar too. We provided a solution that keeps all of their operations in one place, and allows them to focus on what is important in their line of work: the customer. We will continue to work with DelBrenna on future marketing for their business!
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