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Missouri Humanities

Revamping engagement and empowering connections through a dynamic digital presence

OVERVIEW

The Challenge

Missouri Humanities approached us with a powerful mission and a website that didn’t reflect it. Their previous digital presence lacked visual cohesion, content flexibility, and the ability to speak clearly to their diverse audience. With five distinct user groups — community members, donors and sponsors, volunteers, youth, and veterans — the challenge was creating a design and content strategy that felt inclusive, inviting, and easy to navigate. We were tasked with a complete redesign and rebuild spanning over 75 pages, along with fully custom UI/UX, a new blog system, and thoughtful storytelling at every click.

CLIENT

Missouri Humanities

Timeline

3 Months

Platform

WordPress

WHAT WE DID

  • Website Design
  • Website Development
  • UI / UX Components
  • Staff Buildout
  • Events Buildout
  • Resources Buildout
  • User Buildout
  • Unique Integrations
  • Brand Videos & Photography
  • 75+ Page Build
Visit Their Website

Twofold truly has an ear to hear your ideas and bring them to life! They have a keen talent that should definitely be utilized. I highly recommend them for videos and website creation!

Quinn Jacobs

Chief Operations Officer

01. Plan

How We Defined the End-User Experience

To fully understand Missouri Humanities’ impact and operations, we worked closely with their internal team to define user personas, study engagement patterns, and audit their existing content. We mapped key user journeys to ensure that every audience — whether seeking to attend an event, support a cause, or access educational materials — could find what they needed with ease. This phase laid the groundwork for a site architecture that honored both the scale of their programs and the depth of their community involvement.
MO Humanities Planning

02. Design

Custom Designs & UI/UX Experiences

The design process focused on warmth, accessibility, and cultural richness. We aimed to reflect the heart of Missouri Humanities — storytelling, education, and connection — in every page. Each of the 75+ pages received its own tailored layout and messaging, built on a clean, modern design system that allowed for flexibility and future growth. The visual language prioritized legibility and emotional resonance, using custom photography, event highlights, and content blocks to guide users through a meaningful experience across all devices.

Mo Humanities Events
Mo Humanities Digital Programming

03. Development

Custom Built and Responsive on All Devices

We developed the Missouri Humanities site from the ground up on a fully custom WordPress framework. This included building reusable content modules, a custom post type and archive for their blog and storytelling features, and a backend system that made it easy for their internal team to manage events, resources, and program updates. We also rolled out a global design system, complete with a custom header, footer, and mobile menu that ensured a consistent and intuitive experience sitewide.

Mo Humanities Phones

04. Launch

A New Website Experience

For launch, we replaced the legacy site with our new build, taking care to preserve search engine equity with a comprehensive redirect strategy. We connected the site to Google Analytics 4 and Search Console, implemented ReCaptcha v3 for form protection, activated SSL for secure browsing, and ran final QA to ensure every page loaded seamlessly. The new site positions Missouri Humanities to share their story, inspire participation, and expand their reach across the state and beyond.