01Overview
Performance fabric,
a site that performs.
eVent Fabrics makes waterproof, breathable performance textiles for gear brands around the world.
eVent is a performance-driven textile company with global clients and cutting-edge technology, but its website didn’t reflect that. We redesigned and rebuilt the entire site with a modern, responsive experience to match the sophistication of the fabrics.
The project spanned 50+ pages of product showcases, brand storytelling, blog content and industry use cases, plus a multilingual setup with localized content for three languages and regional markets.
eVent
Performance fabrics
Client
eVent Fabrics
Industry
Performance textiles
Timeline
3 months
Platform
WordPress
Scope
50+ pages
What we did
Website designWebsite developmentUI / UX componentsLocation-based translationsBrand & product buildoutResources & events buildoutBrand videos & photography50+ page build
50+
Pages, each one uniquely designed
3
Languages, each with region-specific menus, links and SEO
1
Global design system across every region and screen size
100%
Of translations done by hand, not by machine
02Plan
How we defined the
end-user experience.
We immersed ourselves in performance fabric: the technical benefits of eVent’s offerings and how they’re used in everything from alpine parkas to elite cycling kits.
Product developers
Comparing technical performance to spec the right fabric.
Procurement teams
Evaluating a reliable, proven partner for their supply chain.
Design leaders
At global brands that need gear their customers can trust.
All of them need:
Technical clarity
Proof of performance
Their language and region
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Bold, technical
and easy to follow.
The design system needed to be bold, technical and deeply informative, without overwhelming anyone. Tactile details and interactive animations echo the performance of the fabrics themselves.
Mini brand board · Tex Gyre Adventor, eVent orange and black, and two of the personas we planned around
A custom layout for every kind of visit.
Each page was uniquely designed to balance product education with striking visuals. Every language version kept the same design integrity, with layouts adjusted for longer translations.
Events · hover to scroll
Explore the gear · hover to scroll
Sustainability · hover to scroll
04Development
Custom built and responsive
on every device.
A custom WordPress build focused on flexibility, performance and international readiness.
Multilingual, by hand
Three languages, manually translated with region-specific menus and links.
Localized SEO
Search structure set up for every region.
Custom post types
Products, blog content and brand highlights, easy to manage.
Global design system
One header, footer and mobile menu across every region.
Interactive animations
Motion that brings the technology to life.
Optimized for mobile
Consistent on every screen size.
05Launch
A new website
experience.
We launched in phases, starting with the U.S. site and following with each additional language and region.
- Redirects mapped to protect search rankings
- GA4 and Search Console set up for every locale
- reCAPTCHA v3, SSL and multilingual SEO tested
The result is a fast, future-proof platform that positions eVent Fabrics as a leader in high-performance textiles, ready for any environment.
In their words
We could not have asked for a better team to redesign our website. From day one, they brought clarity, creativity, and were eager to bring our brand and story to life.
Chad KellyPresident, eVent Fabrics