01Overview
A clearer path
to certification.
The National Council of Certified Dementia Practitioners certifies professionals and organizations in dementia care.
NCCDP’s sprawling, outdated website lacked structure and clarity, a major barrier for people trying to learn how to become certified.
We redesigned 100+ unique pages for two primary audiences, individual practitioners and healthcare organizations, with an online learning environment, a blog and an ecommerce marketplace in one cohesive experience.
NCCDP
Dementia care certification
Client
NCCDP
Industry
Healthcare education
Timeline
4 months
Platform
WordPress
Scope
100+ pages
What we did
Website designWebsite developmentUI / UX componentsResources buildoutUser buildoutLearnDash integration100+ page build
100+
Pages, each with its own strategic purpose
2
Primary audiences: practitioners and organizations
1
Online learning platform for coursework and certification
4
Months from kickoff to launch
02Plan
How we defined the
end-user experience.
We started by deeply understanding NCCDP’s certification process: interviewing stakeholders, mapping personas and studying analytics to find the pain points.
Individual practitioners
Nurses, home care workers and first responders seeking dementia care certification.
Healthcare organizations
Nursing homes and care organizations certifying their teams.
Administrators
Managing staff training and continuing education.
All of them need:
A clear certification path
Easy-to-find seminars
Trust and authority
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Clear, accessible
and professional.
With a large, diverse audience, the site had to communicate trust and authority without overwhelming anyone. A clean visual identity makes the certification path easy to follow.
Mini brand board · Montserrat, NCCDP maroon and gold, and the two personas we planned around
A custom layout for every kind of visit.
Each of the 100+ pages was designed with its own strategic purpose, from landing pages and resource hubs to seminar listings and shopping, all consistent with NCCDP’s new brand style.
Seminars · hover to scroll
Continuing education · hover to scroll
Certification · hover to scroll
04Development
Custom built and responsive
on every device.
A custom, enterprise-level WordPress build that’s still easy for the NCCDP team to manage.
Online learning
Register, complete coursework and track certification progress.
Seminar directory
Searchable seminars, easy to find.
Online store
Educational materials, ready to purchase.
Flexible blog
News and education, easy to publish.
Custom post types
Complex content, organized and easy to update.
Built to scale
Architecture for performance and growth.
05Launch
A new website
experience.
The launch was coordinated with care, given the number of live pages and existing traffic.
- Complete content migration with SEO redirects
- GA4 and Search Console connected
- Learning, seminar and ecommerce systems rolled out
The result: a modernized experience that makes it simple for professionals and organizations to take the next step in dementia care certification.
In their words
Charlie and Dennis are great to work with, and the finished product (i.e. complex WordPress site build) was excellent.
Patrick SmithCEO, NCCDP