OVERVIEW
The Challenge
Good Neighbor Fence Inc. serves homeowners and businesses across Virginia with high-quality fencing solutions — but their previous website lacked the structure, clarity, and local reach to drive consistent growth. We were brought in to design and build a comprehensive, lead-focused site spanning over 200 pages. This included a custom past projects portfolio, 100+ SEO-optimized service area landing pages, a blog for search and education, and a fully custom UI across desktop and mobile. The goal: earn trust, generate qualified leads, and make it easy for potential customers to understand their options and take action.
CLIENT
Timeline
Platform
WHAT WE DID
- Website Design
- Website Development
- UI / UX Components
- Service Areas Buildout
- Location-Based Landing Pages
- Projects Buildout
- Resources Buildout
- Unique Integrations
- Brand Videos & Photography
- 200+ Page Build
If you are searching for a marketing company that truly goes above and beyond, look no further than Twofold. Their exceptional service and dedication to their clients have made them stand out as a shining example of what a marketing partner should be.
When our company decided to switch marketing companies, Twofold stepped in and custom-built us a brand new website that surpassed all expectations. The teams expertise and knowledge were evident throughout the entire process, ensuring that our online presence was not only visually appealing but also highly functional.
One of the most impressive aspects of working with Twofold is their commitment to our success. They possess an outstanding team that never hesitates to provide answers to any questions we have. Unlike other companies that promise to get back to you and never do, Twofolds responsiveness is top-notch. Its evident that they genuinely care about their clients and prioritize open communication.
Shane Lacks
Owner of Good Neighbor Fence
01. Plan
How We Defined the End-User Experience
We started by identifying how potential customers search for fencing services online — from broad queries like “privacy fence installation” to highly localized searches like “fence builder near Fredericksburg, VA.” We developed a robust sitemap and SEO content strategy focused on Google search visibility across dozens of Virginia communities. User journeys were mapped for residential and commercial audiences, ensuring clear calls to action and educational content around fencing types, service areas, and past projects. We also aligned closely with the client’s sales team to ensure the website acted as a qualified lead engine from day one.
02. Design
Custom Designs & UI/UX Experiences
The design of Good Neighbor Fence’s site needed to convey trust, craftsmanship, and professionalism — all while remaining approachable and easy to use. Each of the 200+ pages received a custom layout tailored to its purpose. Service area pages were structured for conversion and local relevance, while the Past Projects section showcased real-world work in an inspiring, visual format. The UI featured warm tones, strong typography, and thoughtful spacing that made it easy for users to navigate, read, and convert — whether on desktop or mobile.
03. Development
Custom Built and Responsive on All Devices
We developed a fully custom WordPress site with flexible content modules and reusable components across the build. Custom post types were created for the blog and Past Projects, allowing the internal team to easily manage and update content. Each of the 100+ service area pages was developed with localized metadata, SEO-friendly URLs, and schema markup to maximize visibility in search engines. A custom header, footer, and mobile menu created a consistent user experience across all pages. Performance optimization, clean code structure, and mobile-first development ensured the site was fast, secure, and future-proof.
04. Launch
A New Website Experience
The launch included migrating and replacing the previous site, implementing a full redirect strategy to retain SEO value, and connecting key analytics platforms (GA4, Search Console). We configured ReCaptcha v3 for form protection, ensured SSL encryption, and ran a complete QA across devices and browsers. With its new site live, Good Neighbor Fence now has a high-performing digital presence that generates leads, builds credibility, and supports business growth across Virginia.
