01Overview
Stay and play,
in three cities.
Bar K was a dog park reimagined: a dog-friendly bar, restaurant, event space and off-leash park in Kansas City, St. Louis and Oklahoma City.
Bar K needed a website with the same energy as the experience, while managing 200+ custom-designed pages, location-specific content and a robust digital infrastructure.
We designed and built a site that captured Bar K’s one-of-a-kind vibe and supported a growing multi-location business, from memberships and merch to food menus and events.
Bar K
Dog park & bar
Client
Bar K
Industry
Hospitality
Timeline
2 months
Platform
WordPress
Scope
200+ pages
What we did
Website designWebsite developmentUI / UX componentsLocations buildoutEvents buildoutUser buildoutUnique integrationsBrand videos & photography200+ pages
200+
Pages, each with its own layout
3
Cities, each with its own version of the site
1
Integrated member account portal
2
Months from kickoff to launch
02Plan
How we defined the
end-user experience.
We started with Bar K’s mission, creating joyful experiences for people and their pups, and mapped journeys for exploring amenities, joining, shopping and attending events in each city. Then we planned a structure that flexes per location while staying unmistakably Bar K.
Social dog owners
Off-leash play for the pup, food and drinks for them.
Event & group planners
Private parties, meetups and dog-friendly events.
Members & gift givers
Memberships, merch and gift cards in a few clicks.
All of them need:
Plan the visit
Location clarity
Easy sign-up
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Vibrant, social
and dog-obsessed.
The design needed to be bold and engaging while still offering structure, with playful elements, strong calls to action and a clear visual hierarchy built to delight dog lovers.
Mini brand board · Montserrat, dark blue, blood orange and sky blue, and the two personas we planned around
A custom layout for every kind of visit.
Every one of the 200+ pages received its own layout, whether it was promoting a city-specific event, showcasing food and drinks or selling memberships.
Events · hover to scroll
Eat + drink · hover to scroll
04Development
Custom built and responsive
on every device.
Custom built on a scalable WordPress framework with full support for multi-location functionality.
Multi-location content
Three cities, one consistent brand.
Events post type
City-specific events, easy to publish.
Member portal
Integrated accounts for members.
Merch & gift cards
Full ecommerce for branded gear.
Menus per location
Food and drink menus managed by city.
Social integrations
Each community engaged and informed.
05Launch
A new website
experience.
We launched all three city-specific versions of the site at once.
- Optimized for search, speed and mobile
- GA4, Search Console, SSL and reCAPTCHA v3 in place
- Events, memberships and ecommerce tested
The result gave Bar K the digital infrastructure to match its fast growth, with a website as fun, flexible and dog-friendly as the brand itself.
In their words
We recently had Twofold redesign our website and couldn’t be happier with the professionalism and quality provided by their team. … It was refreshing to have a company truly work as a partner who shares not only the same enthusiasm for the project, but also a no-compromise commitment to quality.
Dave HensleyFounder, Bar K