01Overview
Premium dog care,
a site to match.
BARK U is a full-service destination for dog daycare, training, grooming and boarding.
With a growing reputation and expanding services and locations, BARK U needed a website that could keep up, giving pet parents confidence and clarity from the first click.
We designed and built a custom site of 75+ pages from the ground up, with a customer portal, service area pages, a blog, team bios, events and AI-powered chat support.
BARK U
Dog daycare & more
Client
BARK U
Industry
Pet care
Timeline
3 months
Platform
WordPress
Scope
75+ pages
What we did
Website designWebsite developmentUI / UX componentsServices buildoutStaff & events buildoutLocation-based landing pagesUnique integrationsBrand videos & photography75+ pages
75+
Pages, each one individually designed
7
Services, from daycare and lodging to the water park
1
Secure customer portal for accounts and access
3
Personas planned for: new dog owners, returning clients and future team members
02Plan
How we defined the
end-user experience.
We started with what matters most to BARK U’s audience: convenience, trust and care. Whether someone needs training, boarding or grooming, the path had to be frictionless.
New dog owners
Pet parents looking for daycare, lodging, training and grooming they can trust.
Returning clients
Existing customers who need hours, booking and their account, fast.
Prospective team members
Animal lovers looking for a joyful career in dog care.
All of them need:
Service clarity
Trust and safety
Fast booking
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Friendly, polished
and easy to digest.
The design system pairs friendly, pet-loving visuals with a polished, professional layout that reflects BARK U’s upbeat energy.
Mini brand board · DM Serif Text and Satoshi, BARK U blue and orange, and two of the personas we planned around
A custom layout for every kind of visit.
Every page, from core services to careers and community events, was individually designed to be intuitive and action-oriented, with welcoming photography and clean type that build trust.
Daycare · hover to scroll
Boarding · hover to scroll
Water park · hover to scroll
04Development
Custom built and responsive
on every device.
A fully custom WordPress framework with flexible content, custom post types and integrations.
Custom post types
Blog, team bios, events, service areas and careers.
Customer portal
Secure client access and account management.
AI chatbot
Real-time help with FAQs, booking and support.
Location pages
Service area pages built for local search.
Social integrations
Connected to BARK U’s social platforms.
Optimized for mobile
One header, footer and mobile menu across every device.
05Launch
A new website
experience.
Launch covered 75+ polished pages, plus location-specific landing pages optimized for local search.
- Chatbot, events and customer portal tested
- GA4 and Search Console configured
- SSL and reCAPTCHA v3 in place
The result is a site that gives pet parents confidence and clarity from the very first click.
In their words
Working with Twofold to create the new BARK U site has been an absolute game-changer. … They brought BARK U to life in a way that perfectly captures who we are and what we stand for.
Christine EgbertOwner & CEO, BARK U