01Overview
Adventure-ready gear,
a store to match.
BAYDOG makes high-quality, adventure-ready gear for dogs, from harnesses and leashes to life jackets.
With a growing product line and customer base, BAYDOG needed a Shopify site that could support both wholesale and direct-to-consumer sales.
We designed and built a fast, scalable store with 20+ uniquely designed pages, a robust blog and inventory management for retail and wholesale, all reflecting the brand’s energy and lifestyle.
BAYDOG
Gear for adventure dogs
Client
BAYDOG
Industry
Pet products
Timeline
3 months
Platform
Shopify
Scope
20+ pages
What we did
Website designWebsite developmentUI / UX componentsUnique integrationsBrand videos & photographyPaid ads after launch20+ pages
30%
Bump within 6 weeks of launch vs. the same time last year, per BAYDOG
51%
More revenue after Twofold took over paid ads, per BAYDOG
20+
Pages, each one uniquely designed
2
Ways to buy: retail and wholesale
02Plan
How we defined the
end-user experience.
We dove into BAYDOG’s market: outdoor-loving dog owners, especially those near the water, plus retailers looking for a reliable brand. Then we mapped B2B and B2C journeys around product navigation, sizing, storytelling and easy ordering.
Active dog owners
Outdoor-loving dog parents who want durable, stylish gear.
College fans & gift shoppers
Looking for team-spirited gear and gifts for dog lovers.
Retailers & wholesalers
Stores looking for a reliable brand to stock.
All of them need:
Sizing guidance
Brand storytelling
Easy ordering
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Vibrant, durable
and adventure-driven.
Each page blends lifestyle storytelling with retail clarity: bold visuals, clean layouts and a design language that feels premium, practical and built for dog lovers.
Mini brand board · Montserrat, BAYDOG blue, seafoam and burnt orange, and the two personas we planned around
A custom layout for every kind of visit.
Rich product detail pages and visual storytelling blocks keep the brand’s personality front and center, with conversion always in view.
Collections
Product detail
04Development
Custom built and responsive
on every device.
Built on Shopify, with fully customized templates, a flexible blog and product pages tailored to retail and wholesale buyers.
Wholesale structure
Inventory and pricing managed by customer type.
Smart filtering
Shop by category, activity and college.
Tailored product pages
Built for retail and wholesale buyers.
Flexible blog
Stories from the BAYDOG pack.
Fast everywhere
Performance prioritized throughout the build.
Custom, through checkout
Custom design sitewide, from home to checkout.
05Launch
A new website
experience.
We launched with every system in place.
- Secure checkout and integrated inventory
- GA4 and Search Console configured
- reCAPTCHA v3 and mobile responsiveness tested
The result is a rugged, refined storefront for adventurous dog owners, whether they’re shopping for everyday walks, waterside hikes or game day.
In their words
Twofold did a complete redesign of our company’s website and within 6 weeks we saw a bump of 30% vs the same time last year. … Since the redesign we have asked them to run paid ads for us and our revenue is up another 51%!
Barton O’BrienFounder, BAYDOG