01Overview
A recipe site,
from scratch.
Brooklyn’s Bites is a recipe and lifestyle brand for busy home cooks and food lovers.
Brooklyn’s Bites came to us with no existing website, just a big vision: a modern, recipe-driven platform built from the ground up, with a lifestyle blog and a shop for curated kitchen tools.
We designed a scalable content system with custom pages and a growing recipe library, giving the brand a fast, elegant home online.
Brooklyn’s Bites
Recipes & lifestyle
Client
Brooklyn’s Bites
Industry
Food & lifestyle
Timeline
3 months
Platform
WordPress
Scope
15 pages
What we did
Website designWebsite developmentUI / UX componentsRecipe post typeAffiliate shopBrand videos & photography15 pages · 100+ recipes
15
Pages, each one designed from scratch
100+
Recipes in a searchable, filterable library
1
Custom recipe post type, with structured data for SEO
0
Existing websites: built from a clean slate
02Plan
How we defined the
end-user experience.
We studied what makes top recipe sites engaging and easy to use, then defined tone, style and the features that matter: recipe filtering, seasonal categories and a seamless blend of blog, shop and recipes.
Busy home cooks
Looking for quick weeknight dinners that fit busy lives.
Food lovers & hosts
Planning dinner parties, baking projects and something special.
Brand collaborators
Food brands and partners looking for an authentic creator to work with.
All of them need:
Fast recipe discovery
Easy-to-follow recipes
A beautiful brand
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Modern, inviting
and editorial.
Photography leads, with thoughtful whitespace, easy-to-scan type and mobile-first layouts throughout.
Mini brand board · Brasika Display and Hero, forest and sage greens, and the two personas we planned around
A custom layout for every kind of visit.
Every page was designed from scratch, from category hubs and recipes to shopping and the blog. The recipe format is beautiful and highly usable, with ingredients, steps, timers and notes.
Home · hover to scroll
Recipes · hover to scroll
About · hover to scroll
04Development
Custom built and responsive
on every device.
A fully custom WordPress theme and backend, built around the Brooklyn’s Bites content model.
Recipe post type
Prep and cook times, dietary tags and tips, in structured fields.
Structured data
Recipe schema that helps every recipe show up in search.
Recipe filtering
Find dinner by season, category or occasion.
Affiliate shop
Curated baking and cookware favorites.
Flexible blog
Lifestyle stories alongside the recipes.
Mobile-first
Built for cooking with a phone on the counter.
05Launch
A new website
experience.
On launch day, we handled everything, from DNS changes to analytics and form protection.
- GA4 and Search Console connected
- reCAPTCHA v3 and SSL activated
- Every recipe and product link tested
With a lightning-fast site, fully indexed content and a scalable content engine, Brooklyn’s Bites is ready to be a go-to destination for home cooks everywhere.
In their words
They built my website in a way that was truly authentic to me and my brand. I get compliments all of the time about how functional and unique my website is.
Brooke CarsonFounder, Brooklyn’s Bites