OVERVIEW
The Challenge
Citadel Security provides professional, veteran-led security services for businesses across the U.S. — but their online presence didn’t reflect the strength, structure, or scale of their operations. They needed a flexible, future-proof website built on HubSpot to support lead generation, recruiting, and ongoing growth. We were brought in to design and develop a high-performing site with 15+ custom-designed pages, robust content types for resources and team members, and a library of reusable custom HubSpot Modules to empower their internal team long after launch.
CLIENT
Timeline
Platform
WHAT WE DID
- Website Design
- Website Development
- Custom HubSpot Modules
- UI / UX Components
- Resources Buildout
- Unique Integrations
- 15+ Page Build
01. Plan
How We Defined the End-User Experience
We began with a deep dive into Citadel’s dual audience: businesses needing security services and prospective security officers exploring employment. Our sitemap and user journey planning balanced those two tracks — making it easy to request a quote or learn how to apply. We also scoped the requirements for content flexibility and scalability, identifying where custom HubSpot modules could streamline future page creation, campaign support, and internal content updates without needing a developer.
02. Design
Custom Designs & UI/UX Experiences
The design language was built to communicate confidence, discipline, and reliability — core attributes of Citadel’s veteran-led brand. Each of the 15+ pages was individually designed to reflect this tone, using strong typography, clear calls to action, and imagery that reinforces professionalism and readiness. Layouts were created for both lead gen and recruitment flows, ensuring each user landed on a path that spoke directly to their needs. The design system was also built to accommodate modularity, allowing for flexible page building using the custom modules we later developed.
03. Development
Custom Built and Responsive on All Devices
This project was developed entirely within the HubSpot CMS, leveraging its flexibility and power for marketers. We built a series of custom post types, including a robust Team Member type and a dynamic Resources section for thought leadership and updates. The centerpiece of this build was the creation of reusable, drag-and-drop HubSpot Modules — including custom hero sections, testimonial sliders, service grids, calls-to-action, icon cards, and more. These modules allow the Citadel team to build landing pages and campaigns quickly, all within a consistent brand framework.
04. Launch
A New Website Experience
We launched the site with full testing across browsers and devices, connecting it to GA4, Search Console, and HubSpot tracking for lead capture. ReCaptcha v3 and SSL were implemented to secure forms and data. The site now acts as a lead-gen engine and recruitment tool, backed by a powerful backend content structure and flexible marketing toolkit. With a bold new site and modular system, Citadel Security is ready to grow — protecting clients and empowering its team from the ground up.
