01Overview
Veteran-led security,
a site that performs.
Citadel Security provides professional, veteran-led security services for businesses across the U.S.
Their online presence didn’t reflect the strength or scale of their operations. They needed a flexible, future-proof HubSpot site to support lead generation, recruiting and ongoing growth.
We designed and developed a site of 15+ custom pages, with content types for resources and team members and a library of reusable custom HubSpot modules the team can build with long after launch.
Citadel Security
Veteran-led security
Client
Citadel
Industry
Security services
Timeline
3 months
Platform
HubSpot
Scope
15+ pages
What we did
Website designWebsite developmentCustom HubSpot modulesUI / UX componentsResources buildoutUnique integrations15+ page build
15+
Pages, each one individually designed
5+
Reusable module types, from heroes to service grids
2
Content types: resources and team members
2
Tracks planned: requesting a quote and applying for a job
02Plan
How we defined the
end-user experience.
Citadel’s site serves two audiences: businesses that need security services and people exploring security careers. Our sitemap and journeys balance both tracks, and we scoped where custom modules could speed up future pages and campaigns without a developer.
Businesses needing security
Events, healthcare, government and commercial sites.
Prospective officers
Veterans and community members looking for flexible roles.
Citadel’s own team
Building pages and campaigns without a developer.
All of them need:
Fast quote requests
Clear career paths
Trust and readiness
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Confident, disciplined
and reliable.
The design language communicates the core of Citadel’s veteran-led brand, with strong typography, clear calls to action and imagery that reinforces professionalism and readiness.
Mini brand board · Proxima Nova, black and gold, and the two personas we planned around
A custom layout for every kind of visit.
Each of the 15+ pages was individually designed, with layouts for both lead gen and recruiting, and a modular design system ready for flexible page building.
How we serve · hover to scroll
Who we serve · hover to scroll
Integrated security · hover to scroll
04Development
Custom built and responsive
on every device.
Developed entirely in HubSpot CMS, with a resources section for thought leadership and a library of drag-and-drop modules at its center.
Custom HubSpot modules
Heroes, sliders, service grids, CTAs and more.
Resources hub
Thought leadership and company updates.
Team members
A content type for the people behind Citadel.
Lead capture
HubSpot tracking on every form.
Recruiting flows
A clear path for future officers to apply.
Optimized for mobile
Tested across browsers and devices.
05Launch
A new website
experience.
We launched with full testing across browsers and devices.
- GA4, Search Console and HubSpot tracking connected
- reCAPTCHA v3 and SSL securing forms and data
- Modules ready for the team to build with
The site now works as a lead-gen engine and recruiting tool, backed by a flexible marketing toolkit, so Citadel is ready to grow.