OVERVIEW
The Challenge
eVent Fabrics is a performance-driven textile company with global clients and cutting-edge technology — but their website didn’t reflect that. We were brought in to redesign and rebuild the entire site with a modern, responsive UX that matched the sophistication of their fabrics. The project included over 50 pages, spanning product showcases, brand storytelling, blog content, and industry-specific use cases. In addition to a full custom UI, we also developed a multilingual infrastructure with localized content and responsive features for three languages and regional markets.
CLIENT
Timeline
Platform
WHAT WE DID
- Website Design
- Website Development
- UI / UX Components
- Location-Based Translations
- Brand & Product Buildout
- Resources Buildout
- Events Buildout
- User Buildout
- Unique Integrations
- Brand Videos & Photography
- 75+ Page Build
We could not have asked for a better team to redesign our website. From day one, they brought clarity, creativity, and were eager to bring our brand and story to life in a fresh, modern way that feels authentic to who we are. TwoFold’s collaborative approach and attention to detail are what truly set them apart from the rest. Thank you, TwoFold, for crafting a website that’s better than we could have imagined!
Chad Kelly
President
01. Plan
How We Defined the End-User Experience
We began by immersing ourselves in the world of performance fabric, understanding the technical benefits of eVent’s offerings and how they’re used in everything from alpine parkas to elite cycling kits. Through strategy sessions and competitive analysis, we defined the key audience segments — product developers, procurement teams, and design leaders at global brands — and structured the site to speak directly to their needs. We also scoped the requirements for localized content and built a framework for future international scalability.
02. Design
Custom Designs & UI/UX Experiences
The design system for eVent needed to be bold, technical, and deeply informative — all without overwhelming the user. Each of the 50+ pages was uniquely designed, balancing product education with striking visuals. We used clean layouts, interactive animations, and tactile design elements that reflected the performance qualities of the fabrics themselves. From the homepage to product-level pages, the experience was built to emphasize clarity, innovation, and trust. The multilingual versions retained the same design integrity, with careful adjustments to layout and spacing for language expansion.
03. Development
Custom Built and Responsive on All Devices
We developed the site using a custom WordPress build, with an emphasis on flexibility, performance, and international readiness. We created custom post types for products, blog content, and brand highlights — allowing eVent to easily manage and update content across verticals. A global design system powered a custom header, footer, and mobile menu, ensuring consistency across regions and screen sizes. Each language version was manually translated and configured for seamless user experience, including region-specific menus, links, and SEO structure.
04. Launch
A New Website Experience
The launch was orchestrated in phases, beginning with the U.S. version followed by the additional language/locality rollouts. We implemented redirects from the previous site to preserve search rankings, configured GA4 and Search Console for each locale, and added ReCaptcha v3 to all relevant forms. SSL encryption and multilingual SEO were fully tested across every region. The final result is a fast, future-proof platform that positions eVent Fabrics as a leader in high-performance textiles — ready for any environment.
