01Overview
Seeing potential
where others don’t.
Frontier Development Group turns overlooked assets into neighborhoods people want to live in.
Working across housing, commercial and multifamily, Frontier handles development, construction and management under one roof. That means their website has to speak to a wide range of audiences at once.
We redesigned and developed a custom WordPress site of 75+ pages, each one individually designed before development, with project, team and resource post types to support a growing portfolio. The challenge: clearly communicate Frontier’s range of services while guiding very different visitors, from homeowners and property owners to investors and partners, toward the right next step.
Frontier Development Group
Development · Construction · Management
Client
Frontier Development Group
Industry
Real estate development
Timeline
3 months
Platform
WordPress
Scope
75+ pages
What we did
Website designWebsite developmentUI / UX componentsProject post typeTeam post typeResource post type75+ page build
75+
Pages, each one custom designed before development
200+
Residential units, front and center on the homepage
$85M
Capital deployed, with $40M+ more in development
3
Divisions under one roof: development, construction and management
02Plan
How we defined the
end-user experience.
Every visitor arrives with a different goal. We mapped the distinct audiences Frontier serves and the path each one takes through the site.
Homeowners
Looking for renovation, and proof that Frontier does quality work.
Contracting clients
Residential and commercial clients in need of a general contractor.
Investors & partners
Looking to finance and back upcoming developments, with clear evidence of value creation.
All of them need:
Relevant information, fast
Frontier’s bigger story
A clear next step
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Credibility, vision
and momentum.
The design reflects a company that sees potential where others don’t, balancing the trust expected of a real estate and construction firm with the energy of a company actively reshaping neighborhoods.
Mini brand board · Fraunces and DM Sans, Frontier orange and two of the personas we planned around
Established and ambitious, on every page.
All 75+ pages were custom designed to feel polished, confident and forward-looking. Strong visual hierarchy, purposeful imagery and a clean layout system make it easy to move across sectors and services, while keeping Frontier’s identity consistent throughout.
Real project photography and Frontier’s own numbers, from 200+ residential units to $85M in capital deployed, do the convincing.
Construction · hover to scroll
Construction services · hover to scroll
About · hover to scroll
04Development
Custom built and responsive
on every device.
Built on WordPress with a fully custom front end and a backend tailored to how Frontier operates.
Project post type
Every development gets its own entry, so the portfolio grows as Frontier does.
Team post type
New team members go live without touching a page layout.
Resource post type
News and resources publish in a structured, scalable way.
75+ pages, built faithfully
Each custom-designed page was carefully translated into code.
Responsive everywhere
A consistent experience on phones, tablets and desktops.
Easy to maintain
Built for flexibility, performance and ease of maintenance.
05Launch
A new website
experience.
The launch delivered a refined, high-performing website that matches the scale and ambition of Frontier’s work. Now every visitor can:
- Understand what Frontier does
- Explore the project portfolio
- Find news and resources
- Take the next step toward working together
With a stronger, more capable digital presence in place, Frontier now has a platform built to grow alongside the neighborhoods it’s helping to create.