01Overview
Built to be found
in every town.
Good Neighbor Fence has been building fences across Central Virginia since 2006.
Family-owned and based in the Richmond area, Good Neighbor Fence installs wood, vinyl, privacy, aluminum and chain link fences, plus concrete work, for homeowners and businesses from Fredericksburg to Williamsburg and into Northern Virginia. Their previous site lacked the structure and local reach to keep up with that growth. We designed and developed a new WordPress website that makes it easy to compare fence types, see real local projects and request a free quote in under 30 seconds, with a fully custom page for every town Good Neighbor serves, each with its own copy and photos.
Richmond, Virginia · Since 2006
Client
Good Neighbor Fence
Industry
Fencing
Timeline
3 months
Platform
WordPress
Scope
27 custom town pages
What we did
Website designWebsite developmentUI / UX componentsFence type pagesService areasProject portfolioBlogJobber quote integrationGoogle reviews integration
20+
Years building fences, family-owned since 2006
4.9
Google rating across 460+ reviews, shown live on the site
27
Virginia towns, each with a fully custom page, copy and photos
25
Real local builds in a custom project portfolio
02Plan
How we defined the
end-user experience.
A new fence is a big investment, and most people shop around before they call. We mapped the journeys of Good Neighbor’s two core audiences, and found they need the same three things before they ask for a quote.
Homeowners & residential customers
Looking for a fence that adds privacy, security and curb appeal, built to last by a local team with fair, upfront pricing.
Commercial & property managers
Business owners, schools and facility managers who need durable, code-compliant fencing and a contractor who handles the permits.
Both need:
Proof of real, local work
An easy way to compare materials
A fast, free quote
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Craftsmanship you can
see on screen.
Good Neighbor’s brand pairs a deep navy and sky blue with a warm orange accent, set in Nunito Sans for friendly, easy-to-read type.
Mini brand board · type, color and the two audiences we designed for
A free quote, one tap from anywhere.
Every page leads with the phone number and a Get a Fast, Free Quote button, and the homepage puts a 30-second quote form right in the hero. From there, visitors move through fence types, current promotions, a simple four-step process and live Google reviews, so asking for a quote feels easy. Photos of real Richmond-area projects keep it local and personal.
About · hover to scroll
Recent projects · hover to scroll
Blog · hover to scroll
04Development
Custom built and responsive
on every device.
Built in WordPress with Elementor and designed mobile-first, so homeowners can compare fences and request a quote right from the backyard.
Mobile-first build
Designed for the phone first, because that’s where most fence shoppers start.
Quotes straight to Jobber
The quote form runs on Jobber, so every request lands right where the team schedules its work.
One template, five fences
Wood, vinyl, privacy, aluminum and chain link pages share one consistent layout, each with its own content and photos.
Live Google reviews
Reviews pull in live through Trustindex, so fresh proof shows up on its own.
27 custom service area pages
Every town from Ashland to Williamsburg gets its own fully custom page, with unique copy and local photos, organized under Central and Northern Virginia hubs.
Projects & blog
A custom portfolio of real local builds and a blog of fence guides that the team can update on its own.
05Performance
Fast, clean and
search-ready.
We measured the live site with Google PageSpeed Insights.
Google PageSpeed Insights, desktop test of goodneighborfencing.com, October 27, 2026.
06Launch
A new website
experience.
Launch day covered everything a growing fence company needs from day one.
- A full redirect plan to protect existing rankings
- GA4 and Search Console connected
- reCAPTCHA spam protection on every form
- SSL across the whole site
- A final QA pass across devices and browsers
With its new website in place, Good Neighbor Fence has a fast, trustworthy home online that turns local searches into free quote requests across Central and Northern Virginia.