01Overview
Technical products,
made easy to buy.
IRC keeps commercial and industrial operations clean, from OxiGenesis™ hyper-concentrates to the dispensers that deliver them.
IRC serves businesses that rely on cleaning concentrates and dispensing systems to keep operations running safely and efficiently. Their website needed to do more than look professional: it had to clearly explain technical products, support ecommerce and build confidence with commercial buyers.
We designed and built a custom WordPress site of 60+ pages, each one uniquely designed before development, on a robust WooCommerce product structure. The goal: educate buyers, show the depth of the product line and make it easy for businesses to find and purchase the right solution.
IRC
Smarter cleaning solutions
Client
IRC
Industry
Commercial cleaning
Timeline
3 months
Platform
WordPress + WooCommerce
Scope
60+ pages
What we did
Website designWebsite developmentUI / UX componentsWooCommerce storeProduct post typeUnique integrations60+ page build
60+
Pages, each one uniquely designed before development
30+
Products in a WooCommerce catalog built for business buyers
7
Industry solutions, from freezer care to food service
2
Ways to shop: by industry or by product type
02Plan
How we defined the
end-user experience.
IRC’s buyers aren’t casual shoppers. They’re businesses making practical, often repeat purchasing decisions about cleaning systems and concentrates, so the site had to balance technical clarity with ease of use.
Facility managers
Keeping plants and facilities clean, safe and compliant, with products that reduce downtime.
Operations teams
Looking for industry-specific cleaning systems that keep operations running safely and efficiently.
Procurement decision-makers
Want a reliable supplier with consistent product availability, and an easy way to order again.
All of them need:
Technical clarity
Easy product discovery
Confidence to buy
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Clean, organized
and credible.
IRC’s products are highly functional, so the experience needed to feel the same way: clean, organized and easy to navigate.
Mini brand board · Orbitron and Halyard Display, IRC grey blue and orange, and two of the personas we planned around
A custom layout for every kind of visit.
Every page received its own custom layout, tailored to its content, whether visitors are learning about solutions, browsing product categories or evaluating a specific item.
Strong hierarchy and readable product information give IRC a polished, professional look that fits its industrial market.
Industries & products · hover to scroll
Product detail · hover to scroll
About · hover to scroll
04Development
Custom built and responsive
on every device.
Built on WordPress with a custom front end and a robust, WooCommerce-powered product system.
WooCommerce, tailored
Shaped into a specialized, B2B-style shopping experience.
Flexible product structure
The IRC team manages categories, products and supporting content with ease.
Shop by industry
Seven industry solutions, each connected to the products that serve it.
Readable product info
Technical details presented in a way that feels streamlined and informative.
Custom UI, sitewide
One consistent experience across product pages, landing pages and supporting content.
Optimized for mobile
Products and pages work smoothly on any screen.
05Launch
A new website
experience.
We launched with a focus on performance, usability and long-term scalability.
- A fully tested WooCommerce experience
- Mobile-optimized pages and products
- A platform ready for marketing and ecommerce growth
The result is a website that helps IRC present its products with confidence, support business buyers more effectively and strengthen its presence in a highly specialized industry.