OVERVIEW
The Challenge
IRC serves businesses that rely on industrial cleaning concentrates and dispensing systems to keep operations running safely and efficiently. Their website needed to do more than look professional — it needed to clearly communicate technical products, support ecommerce functionality, and build confidence with commercial buyers. We were tasked with designing and building a custom WordPress site with 60+ pages, each uniquely designed before development, along with a robust WooCommerce product structure. The goal was to create a site that could educate buyers, showcase product depth, and make it easy for businesses to explore and purchase the right solutions.
CLIENT
Timeline
Platform
WHAT WE DID
- Website Design
- Website Development
- UI / UX Components
- Unique Integrations
- Product Post Type
- 60+ Page Build
Twofold has been an exceptional partner for Bungii. The team listens to understand our needs, has a wealth of technical expertise and built a site that we can maintain and grow with.
Paul Arnhold
Director of Marketing
01. Plan
How We Defined the End-User Experience
We began by understanding IRC’s product catalog, buyer needs, and sales process. Their audience wasn’t casual shoppers — it was businesses making practical, often repeat purchasing decisions around cleaning systems and concentrates. That meant the site needed to balance technical clarity with ease of use. We mapped out the user journey for facility managers, operations teams, and procurement decision-makers, then structured the site to support product discovery, trust-building, and conversion. This phase also helped define how WooCommerce could be tailored to serve a more specialized B2B-style shopping experience.
02. Design
Custom Designs & UI/UX Experiences
The design direction focused on clarity, structure, and credibility. IRC’s products are highly functional, so the site experience needed to feel clean, organized, and easy to navigate. Every page received its own custom layout, allowing us to tailor the experience based on content type — whether users were learning about solutions, browsing product categories, or evaluating specific items. The visual system emphasized strong hierarchy, readable product information, and a polished professional look that aligned with IRC’s industrial market.
03. Development
Custom Built and Responsive on All Devices
We developed the site on WordPress with a custom front-end experience and a robust WooCommerce-powered product system. This included a flexible product post type setup that allowed IRC to manage categories, individual products, and supporting content with ease. The site was built to handle product presentation in a way that felt streamlined and informative, while also giving the IRC team a manageable backend for future growth. Custom UI was implemented sitewide, ensuring a consistent experience across product pages, landing pages, and supporting content.
04. Launch
A New Website Experience
Once development was complete, we launched the new IRC site with a focus on performance, usability, and long-term scalability. We ensured the WooCommerce experience was functioning smoothly, optimized the site for mobile responsiveness, and prepared the platform to support both marketing and ecommerce growth moving forward. The final result is a website that helps IRC present its products with confidence, support business buyers more effectively, and strengthen its digital presence in a highly specialized industry.
