01Overview
More than a
butcher shop.
Local Pig is a Kansas City destination for fresh meats, locally made goods, catering and hands-on cooking classes.
Their website needed to reflect that mix of craftsmanship, community and commerce, while making it easy for customers to explore everything they offer.
We designed and built a custom WordPress site of 10+ pages, each one individually designed before development. The goal: feel warm, local and artisanal, with clear navigation and easy discovery for every service.
Local Pig
Local meats · Kansas City
Client
Local Pig
Industry
Butcher & market
Timeline
3 months
Platform
WordPress
Scope
10+ pages
What we did
Website designWebsite developmentUI / UX componentsResources & accoladesUnique integrations10+ page build
10+
Pages, each one individually designed before development
4
Core offerings: fresh meats, local goods, catering and classes
3
Months from kickoff to launch
2
Sister brands connected: Local Pig and Pigwich
02Plan
How we defined the
end-user experience.
We started with what makes Local Pig special: quality products, local sourcing and memorable in-person experiences. Then we mapped the people the site had to serve.
Butcher shoppers
Looking for a trusted source of fresh, quality meats.
Local goods fans
Interested in Kansas City-made products and where their food comes from.
Catering & class guests
Planning an event, or signing up to learn hands-on in the kitchen.
All of them need:
Clear service discovery
A warm, local feel
Easy next steps
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Handcrafted, warm
and distinctly local.
The design leans into the authenticity and charm of the Local Pig brand, with a custom visual system that feels approachable and handcrafted.
Mini brand board · display and script type, the Local Pig palette, and two of the personas we planned around
A custom layout for every kind of visit.
Every page was designed around its content, whether highlighting fresh products, promoting classes or showcasing catering. Custom iconography gives the site extra personality.
Home · hover to scroll
Catering · hover to scroll
Accolades · hover to scroll
04Development
Custom built and responsive
on every device.
Built on WordPress with custom code throughout, focused on flexibility, performance and ease of use for the Local Pig team.
Custom page structures
Content stays organized and intentional on every page.
Simple to manage
Easy for the team to update behind the scenes.
Custom iconography
Icons that give the site personality and reinforce the brand.
Catering & classes
Dedicated paths for booking events and signing up.
Front-end interactions
Thoughtful details that feel as handcrafted as the brand.
Optimized for mobile
Pages work smoothly on any screen.
05Launch
A new website
experience.
We launched with a strong focus on performance, usability and polish.
- Every service easy to find
- Mobile-optimized pages throughout
- A brand presence as warm as the shop
Whether someone is looking for a local butcher, browsing Kansas City-made goods, booking catering or signing up for a class, the new site makes the journey simple and inviting.