01Overview
Missouri’s stories,
easy to explore.
Missouri Humanities connects people across the state through storytelling, education and cultural programs.
They had a powerful mission and a website that didn’t reflect it, without the visual cohesion, content flexibility or clarity to speak to five distinct user groups.
We completely redesigned and rebuilt the site, 75+ pages in all, with fully custom UI/UX, a new blog system and thoughtful storytelling at every click.
Missouri Humanities
Public humanities
Client
Missouri Humanities
Industry
Nonprofit
Timeline
3 months
Platform
WordPress
Scope
75+ pages
What we did
Website designWebsite developmentUI / UX componentsStaff buildoutEvents buildoutResources buildoutUser buildoutUnique integrationsBrand videos & photography75+ page build
75+
Pages, each with its own tailored layout and messaging
5
User groups: community members, donors and sponsors, volunteers, youth and veterans
1
Custom blog and storytelling system
2
Ways to support, always in the header: membership and donate
02Plan
How we defined the
end-user experience.
We worked closely with the Missouri Humanities team to define personas, study engagement patterns and audit existing content, then mapped journeys so every audience could find events, causes and educational materials with ease.
Community & cultural groups
Libraries, museums and nonprofits seeking funding and partners.
Educators & lifelong learners
Curious minds exploring Missouri’s history and culture.
Donors & volunteers
Supporters ready to give time, money or both.
All of them need:
Easy to explore
Inclusive and inviting
Clear ways to support
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Warm, accessible
and culturally rich.
The design reflects the heart of Missouri Humanities, storytelling, education and connection, on a clean, modern design system built for flexibility and future growth.
Mini brand board · Butler and Arimo, dark navy, light blue, burnt orange and yellow, and the two personas we planned around
A custom layout for every kind of visit.
Each of the 75+ pages received its own tailored layout and messaging, with event highlights and content blocks guiding visitors on every device.
Digital programming · hover to scroll
Our history · hover to scroll
04Development
Custom built and responsive
on every device.
Built from the ground up on a fully custom WordPress framework, with a backend that makes events, resources and program updates easy to manage.
Events, managed in-house
Program updates without a developer.
Storytelling blog
A custom post type and archive.
Resource library
Educational materials, easy to find.
Reusable modules
Content blocks the team can mix and match.
Redirect strategy
Search equity kept from the old site.
Optimized for mobile
One custom header, footer and mobile menu.
05Launch
A new website
experience.
We replaced the legacy site and kept its search equity intact.
- Comprehensive redirects in place
- GA4, Search Console, reCAPTCHA v3 and SSL connected
- Final QA on every page
The new site positions Missouri Humanities to share its story, inspire participation and expand its reach across the state and beyond.