OVERVIEW
The Challenge
The National Council of Certified Dementia Practitioners (NCCDP) approached us with an ambitious goal: to modernize and simplify their digital presence across a sprawling and outdated website. The previous site lacked structure, clarity, and ease of navigation, all major barriers for users trying to learn how to become certified.
With over 100 unique pages to redesign, and two primary user types (individual practitioners and healthcare organizations), we were tasked with building a clear, conversion-friendly platform. The scope also included developing an online learning environment, a blog, and an e-commerce marketplace, all within a cohesive user experience.
CLIENT
Timeline
Platform
WHAT WE DID
- Website Design
- Website Development
- UI / UX Components
- Resources Buildout
- User Buildout
- LearnDash Integration
- 100+ Page Build
Charlie and Dennis are great to work with, and the finished product (i.e. complex WordPress site build) was excellent.
PATRICK SMITH
CEO
01. Plan
How We Defined the End-User Experience
To lay a strong foundation, we began by deeply understanding NCCDP’s certification process, internal operations, and user behavior. We conducted interviews with stakeholders, mapped out user personas, and studied the existing site’s analytics to identify pain points. Our research focused on streamlining the user journey for two key groups: (1) individuals seeking certification as dementia care professionals, and (2) organizations looking to certify their teams. These insights shaped the sitemap, content strategy, and page flows that would guide users from interest to enrollment with minimal friction.
02. Design
Custom Designs & UI/UX Experiences
Our design approach centered on clarity, accessibility, and professionalism. With a large, diverse audience including nurses, healthcare workers, and administrators, the site had to communicate trust and authority without being overwhelming. We crafted a clean visual identity and intuitive layout that allowed users to easily understand the certification pathway, locate seminars, or browse educational resources. Each of the 100+ pages was designed with its own strategic purpose, from landing pages and resource hubs to seminar listings and shopping experiences — all while staying consistent with NCCDP’s new brand style.
03. Development
Enterprise Level, but Still User Friendly
This was a custom, enterprise-level WordPress build. We developed a robust online learning platform, allowing users to register, complete required coursework, and manage their certification progress. We also built a searchable seminar directory, a flexible blog system, and a fully functional online store for purchasing educational materials. Custom post types and user flows were implemented to manage the complexity of the site content while keeping things easy for the NCCDP team to update internally. The site architecture was built for scalability, performance, and ease of use.
04. Launch
Taking NCCDP to the Next Level
The NCCDP website launch was coordinated with care, considering the large number of live pages and existing site traffic. We performed a complete content migration, mapped and implemented SEO redirects, and ensured Google Analytics and Search Console were properly connected. The new site launched with secure SSL encryption, ReCaptcha integration for form security, and a seamless rollout of all learning, seminar, and e-commerce systems. The end result: a fully modernized digital experience that makes it simple for professionals and businesses to take the next step in dementia care certification.
