OVERVIEW
The Challenge
New Edge Growth partners with B2B companies to help them scale, align their go-to-market strategy, and drive sustained revenue. With deep expertise in platforms like HubSpot, Gong, and Clay, they needed a website that matched their strategic edge and spoke directly to business leaders ready to grow. We were brought in to design and build a professional, high-converting site spanning 15+ custom pages — focused on clarity, authority, and action. From homepage to service breakdowns, every element had to build trust and make New Edge’s value crystal clear.
CLIENT
Timeline
Platform
WHAT WE DID
- Website Design
- Website Development
- UI / UX Components
- Resources Buildout
- Unique Integrations
- Brand Videos & Photography
- 15+ Page Build
01. Plan
How We Defined the End-User Experience
We kicked things off by analyzing the competitive landscape and identifying what B2B leaders expect when searching for growth partners. We worked closely with the New Edge team to define the key personas — marketing leaders, sales execs, and founders — and mapped the buyer journey around strategic goals like market entry, sales/marketing alignment, and tech integration. The sitemap and content plan focused on highlighting results, capabilities, and partnerships with tools like HubSpot, Gong, and Clay — all in language that speaks to operators and decision-makers.
02. Design
Custom Designs & UI/UX Experiences
The design for New Edge Growth needed to balance clarity and sophistication. We created a clean, high-contrast visual system with strong type hierarchy, purposeful use of whitespace, and crisp interactions that reflect the firm’s strategic mindset. Each page was uniquely designed to tell a story — from establishing credibility and differentiators on the homepage to detailed service and case study layouts. The visual tone conveyed confidence, structure, and modernity — key attributes for any business looking to scale with a trusted partner.
03. Development
Custom Built and Responsive on All Devices
The site was developed on WordPress with a modular, performance-focused build. We implemented a custom header, footer, and mobile menu to ensure a polished experience across all devices. Pages were built with reusable content blocks and visual flexibility, enabling the New Edge team to expand their content or pivot strategy as they grow. Backend organization supports streamlined updates, while animations and interaction cues add polish without distraction.
04. Launch
A New Website Experience
Once built, we launched the site with proper SEO structure, analytics integration (GA4, Search Console), ReCaptcha v3 for secure forms, and SSL encryption. Each element — from strategy language to lead-gen forms — was tested across desktop and mobile to ensure a frictionless experience. Now, with a sleek and strategic online presence, New Edge Growth is positioned to attract high-intent B2B prospects and guide them toward scalable success.
