01Overview
A strategic edge,
made clear.
New Edge Growth partners with B2B companies to scale, align go-to-market strategy and drive sustained revenue.
With deep expertise in platforms like HubSpot, Gong and Clay, New Edge needed a site that matched its strategic edge and spoke directly to business leaders ready to grow.
We designed and built a professional site of 15+ custom pages focused on clarity, authority and action, so every element builds trust and makes New Edge’s value easy to see.
New Edge Growth
B2B growth partner
Client
New Edge Growth
Industry
B2B consulting
Timeline
3 months
Platform
WordPress
Scope
15+ pages
What we did
Website designWebsite developmentUI / UX componentsResources buildoutUnique integrationsBrand videos & photography15+ page build
15+
Pages, each one uniquely designed to tell a story
3
Industries served, each with its own page
2
Service lines: tech stack and RevOps / go-to-market
3
Personas mapped: marketing leaders, sales execs and founders
02Plan
How we defined the
end-user experience.
We studied the competitive landscape and what B2B leaders expect from a growth partner, then mapped the buyer journey around goals like market entry, sales and marketing alignment, and tech integration.
Marketing leaders
Building revenue systems that drive repeatable growth.
Sales executives
Fixing fragmented data and pipeline inefficiencies.
Founders & PE firms
Scaling portfolio companies with expert RevOps support.
All of them need:
Results up front
Clear capabilities
Trusted partnerships
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Clear, confident
and sophisticated.
A clean, high-contrast visual system with strong type hierarchy, purposeful white space and crisp interactions that reflect the firm’s strategic mindset.
Mini brand board · Inter Tight, navy and orange, and the two personas we planned around
A custom layout for every kind of visit.
Each page was designed to tell a story, from credibility and differentiators on the homepage to detailed service and case study layouts.
RevOps · hover to scroll
Tech stack · hover to scroll
About · hover to scroll
04Development
Custom built and responsive
on every device.
Built on WordPress with a modular, performance-focused build the New Edge team can grow with.
Reusable content blocks
New pages without starting from scratch.
Easy updates
Content and strategy can shift as they grow.
Strong hierarchy
Type and white space that lead the eye.
Purposeful animation
Interaction cues that add polish.
SEO structure
Set up for search from day one.
Optimized for mobile
A custom header, footer and mobile menu.
05Launch
A new website
experience.
We launched with proper SEO structure and analytics in place.
- GA4 and Search Console integrated
- reCAPTCHA v3 and SSL on lead-gen forms
- Every page tested on desktop and mobile
The result is a confident, structured site that speaks to operators and decision-makers, and makes it easy to take the next step with New Edge.