01Overview
A modern outpost,
online.
Outpost Western Store is a premium western wear brand offering high-end cowboy boots, hats and apparel.
With a growing fan base and a bold visual identity, Outpost needed an ecommerce site that elevated its products and made every visitor feel like they’d stepped into a modern outpost.
We designed and built a Shopify storefront spanning 30+ custom pages, each one telling the story of craftsmanship, quality and lifestyle, with intuitive shopping throughout.
Outpost
Western Store
Client
Outpost Western Store
Industry
Western wear
Timeline
3 months
Platform
Shopify
Scope
30+ pages
What we did
Website designWebsite developmentUI / UX componentsUnique integrationsBrand videos & photographyOngoing SEO & ads30+ page build
30+
Pages, each one custom designed
6
Shopping categories: boots, hats, mens, ladies, kids and accessories
1
Shopify CMS the Outpost team runs on its own
2
Personas planned for: western style enthusiasts and gift shoppers
02Plan
How we defined the
end-user experience.
We started with deep research into Outpost’s ideal customers and leading western and fashion ecommerce sites, then mapped user flows around discovery, education and purchase.
Western boot & style fans
Fashion-forward shoppers drawn to handmade boots and authentic craftsmanship.
Gift shoppers
Families and individuals looking for thoughtful western gifts.
Businesses
Teams shopping for western-themed apparel and accessories for events.
All of them need:
Fit and sizing clarity
Craftsmanship up close
Fast checkout
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Rugged
yet refined.
Large, editorial-style visuals, textured accents and bold type evoke quality and authenticity, a true reflection of the Outpost brand.
Mini brand board · Quattrocento, Outpost rust and black, and the two personas we planned around
A custom layout for every kind of visit.
Every page, from home to product to about, was designed individually. Product pages emphasize details and heritage, while navigation and filtering help shoppers find what they want fast.
Complete the look · hover to scroll
Hats & caps · hover to scroll
Cowboy boots · hover to scroll
04Development
Custom built and responsive
on every device.
Custom built on Shopify, with flexible sections and templates for storytelling, conversion and long-term growth.
Flexible sections
Templates that support storytelling and conversion.
Detailed product pages
Specifications, variants and high-quality imagery.
Size & fit guidance
Help shoppers choose the right boot.
Smart filtering
Find boots by category and collection, fast.
Team control
Products, promotions and content, managed in Shopify.
Optimized for mobile
Fast and easy on every device.
05Launch
A new website
experience.
The site launched with full ecommerce functionality and mobile optimization.
- GA4 and Search Console tracking conversions
- SSL and reCAPTCHA v3 in place
- Ongoing SEO and Google Ads after launch
From boots to hats, Outpost now has a premium storefront to match the craftsmanship of its products, from the first click to final checkout.
In their words
It was one of the best decisions we made going with Twofold Media. They were able to build us a new website through Shopify, boost our SEO and fully handle our online advertising.
Ty & Pam MosierOwners, Outpost Western Store