OVERVIEW
The Challenge
PerCoBa Colostrum entered the supplement space with a science-backed product and a trusted legacy — but no online presence. They needed a Shopify site built from scratch that not only educated new customers on the benefits of colostrum but also made the path to purchase fast, intuitive, and trustworthy. We were tasked with designing and developing a sleek, health-focused ecommerce site with over 10 custom-designed pages, including product pages, blog functionality, educational content, and a clean, user-friendly interface that positioned PerCoBa as both a wellness brand and an authority.
CLIENT
Timeline
Platform
WHAT WE DID
- Website Design
- Website Development
- UI / UX Components
- Unique Integrations
- Brand Videos & Photography
- 75+ Page Build
Twofold truly has an ear to hear your ideas and bring them to life! They have a keen talent that should definitely be utilized. I highly recommend them for videos and website creation!
Quinn Jacobs
Chief Operations Officer
01. Plan
How We Defined the End-User Experience
We began with competitive and audience research to understand how consumers shop for health and wellness supplements online. We aligned with PerCoBa’s team on voice, goals, and product positioning — prioritizing clarity, consumer trust, and conversion. Our discovery process helped shape the site’s structure, including product education flow, conversion paths, content strategy, and Shopify-specific functionality. From there, we mapped out a digital shopping experience that worked just as well for first-time visitors as it did for repeat customers.
02. Design
Custom Designs & UI/UX Experiences
We designed the site to feel fresh, clinical, and premium — reflecting the purity and quality of PerCoBa’s product. Each of the 10+ pages received its own clean, modern layout, with product benefits and use cases front and center. The site’s visuals emphasized white space, soft textures, and science-backed credibility. Product pages were built to be both beautiful and functional — combining compelling photography, concise descriptions, FAQs, and ingredient details in a streamlined format designed to convert.
03. Development
Custom Built and Responsive on All Devices
This was a fully custom Shopify build. We developed custom templates for product pages, the blog, and static pages using Shopify’s Liquid framework. A global design system was implemented across the custom header, footer, and mobile menu. Custom UI components ensured consistency, while Shopify’s backend remained intuitive and easy for the PerCoBa team to manage. The blog was structured to support ongoing SEO growth and educational storytelling around the benefits of colostrum and holistic wellness.
04. Launch
A New Website Experience
We launched the site with a clean, secure, and fully optimized Shopify environment. Final steps included connecting GA4 and Search Console, integrating ReCaptcha v3 for form security, and testing all customer flows — from product discovery to checkout. SSL encryption and mobile responsiveness were implemented and verified across all devices. With a polished new online home, PerCoBa Colostrum is now set to expand its reach and help health-conscious customers access one of nature’s most powerful supplements.
