01Overview
Bold sandwiches,
a website to match.
Pigwich serves up bold sandwiches and local flavor from its spot in Kansas City’s River Market.
Pigwich has a loyal following of Kansas City food lovers. Their website needed the same energy, while making it easy to explore the menu, discover the brand and stay connected.
We designed and built a custom WordPress site of 55+ pages, each one individually designed before development, with a custom post type for menu items. The goal: capture Pigwich’s personality and give the team a flexible, easy-to-manage home for content and menu updates.
Pigwich
River Market sandwiches
Client
Pigwich
Industry
Restaurant
Timeline
3 months
Platform
WordPress
Scope
55+ pages
What we did
Website designWebsite developmentUI / UX componentsMenu buildoutUnique integrations55+ page build
55+
Pages, each one individually designed before development
1
Custom post type that keeps every menu item easy to update
3
Months from kickoff to launch
2
Sister brands connected: Pigwich and Local Pig
02Plan
How we defined the
end-user experience.
Pigwich’s visitors range from River Market lunch crowds to barbecue fans hunting down a local favorite, so the site had to serve both with clarity and style.
Lunch crowd
River Market visitors looking for a quick, memorable lunch stop.
Local flavor seekers
Food lovers who go out of their way for Kansas City favorites made with care.
Party & catering planners
Groups ordering for events, from office lunches to full-on parties.
All of them need:
Menu front and center
Easy ordering
Brand personality
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Vibrant, approachable
and distinctly Pigwich.
The design centers on energy, appetite appeal and local character: bold imagery, strong hierarchy and plenty of personality, without ever feeling corporate.
Mini brand board · display and script type, Pigwich red and mustard yellow, and two of the personas we planned around
A custom layout for every kind of visit.
Every page was custom designed to feel vibrant and easy to use, with a layout system that makes exploring the menu simple while keeping the brand front and center.
Catering
Parties
Gift cards
04Development
Custom built and responsive
on every device.
Built on WordPress with a custom front end and a backend tailored to how the Pigwich team works.
Menu post type
Every menu item managed in one structured, scalable place.
Easy updates
The team refreshes menus, specials and content on their own.
Order online
Clear paths to order, front and center on every page.
Catering & parties
Dedicated pages that make planning for a group simple.
Custom UI, sitewide
One consistent, high-energy look across every page.
Optimized for mobile
Fast, easy browsing on any screen.
05Launch
A new website
experience.
We launched a polished, high-performing site that reflects the food, atmosphere and personality people love about Pigwich.
- A menu that’s easy to browse and update
- Mobile-optimized pages throughout
- Clear paths to order, cater and celebrate
Visitors can explore the menu, learn the story and get a taste of Pigwich before they ever step up to the counter. It’s a site that works as hard as the team behind it.