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Case study · B2B

Synetic Technologies

Clarity. Confidence. Compliance. We gave Synetic Technologies a HubSpot website that checks every box

Client

Synetic Technologies

Industry

B2B

Platform

HubSpot

Timeline

2 Months

01Overview

Clarity, confidence,
compliance.

Synetic Technologies manages the full lifecycle of IT assets, from data destruction and hardware recycling to data center services and device refreshes.

Their previous website didn’t reflect their full capabilities, or support scalable marketing and sales enablement.

We designed and developed a modern HubSpot site of 20+ custom pages, with content structures for resources and team members, and a suite of reusable custom HubSpot modules for ongoing growth.

Synetic Technologies

IT asset disposition

Client

Synetic

Industry

IT services

Timeline

2 months

Platform

HubSpot

Scope

20+ pages

What we did

Website designWebsite developmentCustom HubSpot modulesUI / UX componentsUnique integrations20+ pages

20+

Pages, each one individually designed

5+

Module types, from CTAs and service grids to stats and testimonials

2

Content types: resources and team members

2

Months from kickoff to launch

02Plan

How we defined the
end-user experience.

Synetic’s audience is IT leaders, procurement managers and compliance officers who need to securely decommission or repurpose hardware. We mapped complex services into clear journeys, from end-user devices to full data centers, and worked with their marketing team on what the modules would need to do long term.

IT leaders

Managing technology from procurement to end of life.

Procurement managers

Looking for a trusted, efficient disposition partner.

Compliance officers

Needing secure, documented data destruction.

All of them need:

Trust

Clear process

Compliance

Plan the path for

Site navigation · hover or tap a menu item, or pick a visitor to see their path

03Design

Precise, secure
and clear.

The design emphasizes precision, security and clarity, with sharp visual structure, clean layouts and purposeful iconography that highlight trust, process and compliance.

Mini brand board · Lato and Arimo, Synetic blue and weather gray, and the two personas we planned around

A custom layout for every kind of visit.

Each of the 20+ pages was individually designed for storytelling and conversion, and the whole UI was built so custom modules drop into any layout without breaking cohesion.

04Development

Custom built and responsive
on every device.

Built in HubSpot CMS with scalability and usability at the forefront, centered on a custom library of drag-and-drop modules.

Custom HubSpot modules

CTAs, icon rows, service grids, stats and more.

Resources

New content published in-house.

Team members

The people behind Synetic, easy to update.

Campaign-ready

Landing pages built without a developer.

Gated resources

HubSpot forms for leads and downloads.

Optimized for mobile

Fully responsive on every device.

05Launch

A new website
experience.

We launched with tracking and security in place from day one.

  • GA4 and Search Console tracking
  • reCAPTCHA v3 and SSL in place
  • HubSpot forms tested for leads and gated content

With a clean new design, a flexible backend and modules built for speed, Synetic now has a digital platform as sophisticated as the solutions it delivers.

More work
we’re proud of.

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Prefer to talk? 620-960-2113 · [email protected]