OVERVIEW
The Challenge
Synetic Technologies helps businesses manage the entire lifecycle of their IT assets — from data destruction and hardware recycling to data center services, device refreshes, and more. But their previous website didn’t reflect their full capabilities, nor did it support scalable marketing or sales enablement. We were brought in to design and develop a modern HubSpot website with 20+ custom-designed pages, dynamic content structures for resources and team members, and most importantly, a suite of reusable custom HubSpot Modules to support ongoing growth and flexibility.
CLIENT
Timeline
Platform
WHAT WE DID
- Website Design
- Website Development
- UI / UX Components
- Unique Integrations
- 20+ Pages
01. Plan
How We Defined the End-User Experience
We began by diving into the needs of Synetic’s core audience: IT leaders, procurement managers, and compliance officers looking to securely decommission or repurpose hardware. Our discovery process focused on mapping their complex services into clear user journeys, ensuring potential clients could quickly find what applied to their unique infrastructure needs — whether they were disposing of end-user devices or decommissioning full data centers. We also collaborated closely with Synetic’s marketing team to understand the long-term content needs the custom modules would serve.
02. Design
Custom Designs & UI/UX Experiences
The design direction emphasized precision, security, and clarity — values that align with Synetic’s approach to IT asset disposition and sustainability. Each of the 20+ pages was individually designed to support storytelling and conversion, using sharp visual structure, clean layouts, and purposeful iconography. Pages for services, industries, and resource content were built to highlight trust, process, and compliance. The entire UI was built with modularity in mind, allowing for custom HubSpot modules to drop into any layout seamlessly without sacrificing design cohesion.
03. Development
Custom Built and Responsive on All Devices
This project was developed entirely in the HubSpot CMS, with scalability and usability at the forefront. We implemented custom post types for Resources and Team Members, enabling the Synetic team to easily manage new content and updates. The centerpiece of the build was a custom library of HubSpot Modules — including flexible layouts for CTAs, icon rows, service grids, stats highlights, testimonials, and more. These modules gave Synetic the ability to build landing pages and campaigns independently, while maintaining design consistency and brand standards.
04. Launch
A New Website Experience
We launched the site with complete GA4 and Search Console tracking, ReCaptcha v3 for form security, and fully responsive performance across all devices. SSL encryption and HubSpot form integrations were tested for both lead generation and gated resource content. With a clean new design, a highly flexible backend, and custom HubSpot modules built for speed and scalability, Synetic Technologies now has a digital platform as sophisticated as the solutions they deliver.
