01Overview
A legacy firm,
a modern first impression.
Turnstone has guided founder and family-owned businesses through their biggest transactions since 1994.
Headquartered in Kansas City, Turnstone Investment Banking is an independent firm advising on mergers, acquisitions and capital raises, with $9B in completed transactions and more than 100 years of combined experience. Their reputation is built on senior-level attention and trust.
We designed and developed a new WordPress website that matches that reputation: a refined, editorial experience that speaks to business owners facing the most important transaction of their lives, showcases a deep library of completed deals, and positions the team as trusted advisors through insights and FAQs.
Turnstone
Kansas City · Since 1994
Client
Turnstone Investment Banking
Industry
Investment banking
Timeline
4 months
Platform
WordPress
Scope
15+ pages
What we did
Website designWebsite developmentUI / UX componentsService pagesTransactions libraryTeam biosIndustriesInsights & FAQsClient testimonials
$9B
In completed transactions
1994
Founded in Kansas City, and still independent
61
Completed deals in the new transaction library
4
Advisory services, each on one editorial rhythm
02Plan
How we defined the
end-user experience.
Selling a company is a once-in-a-lifetime decision, and the people researching Turnstone are careful. We mapped two core audiences, and found they need the same proof before they reach out.
Founders & family business owners
Weighing a sale or recapitalization, and looking for an advisor they can trust with the most important transaction of their lives.
Acquirers & growing companies
Looking for buy-side, capital raising or corporate finance support from a team with a real track record.
Both need:
A track record
Real people
A clear process
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
A refined,
editorial look.
Turnstone’s identity pairs a warm rust and amber palette with charcoal and parchment neutrals, set in GT Ultra and GT America for a confident, editorial feel.
Mini brand board · type, color and the two audiences we designed for
A sense of permanence, with room to breathe.
Rich textured backgrounds and the Since 1994 brand seal give the site a sense of permanence, while generous white space keeps it calm and easy to read.
Every service page follows the same rhythm: a clear overview, the transaction types Turnstone handles, its differentiators, related deals and a client testimonial.
Sell-side M&A advisory · hover to scroll
Transactions · hover to scroll
Insights, FAQs & contact · hover to scroll
04Development
Custom built and responsive
on every device.
Built in WordPress with Elementor and JetEngine, so the Turnstone team can keep the site current on their own.
Deals as content
Transactions, team members and insights are each managed as their own content type.
Publish once, show everywhere
A new deal or article automatically appears in the transaction library, on the matching service pages and on the homepage.
Sliders & grids
Recent deals and articles load in sliders and grids that work on every screen size.
Refined for mobile
Stats, services and deal tombstones stay easy to read on a phone.
Team bios
Bios put the senior team front and center, because trust starts with people.
Insights & FAQs
An insights hub of articles and FAQs positions the team as trusted advisors.
05Performance
Fast, clean and
search-ready.
We measured the live site with Google PageSpeed Insights.
Google PageSpeed Insights, desktop test of turnstoneib.com, October 26, 2026.
06Launch
A new website
experience.
Launch day covered every detail, down to the fine print.
- The full transaction library
- Team bios and the insights archive
- Required securities disclosures in the footer
- An accessibility statement
- Contact forms routed to the team
Turnstone now has a website that reflects three decades of trusted guidance and gives business owners the confidence to start a conversation.
In their words
We had a great experience working with TwoFold. They created a beautiful website that perfectly showcases our brand and were fantastic to collaborate with throughout the process. Highly recommend!
Laneah KnuthMarketing Manager, Turnstone