OVERVIEW
The Challenge
Turnstone Investment Banking is an independent investment banking firm headquartered in Kansas City, guiding family and founder-owned businesses through mergers, acquisitions and capital raises since 1994. With $9B in completed transactions and more than 100 years of combined experience, their reputation is built on senior-level attention and trust.
We were brought in to design and develop a new WordPress website that matches that reputation: a refined, editorial experience that speaks to business owners facing the most important transaction of their lives, showcases a deep library of completed deals, and positions the team as trusted advisors through insights and FAQs.
CLIENT
Timeline
Platform
WHAT WE DID
- Website Design
- Website Development
- UI / UX Components
- Service Pages Buildout
- Transactions Library Buildout
- Team Bios Buildout
- Industries Buildout
- Insights & FAQ Buildout
- Client Testimonials
- 15+ Pages
Completed Transactions
Founded
Deals Showcased
Advisory Services
01. Plan
How We Defined the End-User Experience
Selling a company is a once-in-a-lifetime decision, and the people researching Turnstone are careful. We mapped two core audiences: founders and family business owners weighing a sale or recapitalization, and acquirers and growing companies looking for buy-side, capital raising or corporate finance support. Both need proof before they reach out: a track record, real people and a clear process.
That shaped a sitemap built around four advisory service pages, a transaction library of 61 completed deals, six industry focus areas, team bios, and an insights hub with articles and FAQs, with Contact Us always one click away.
02. Design
A Refined, Editorial Look
Turnstone’s identity pairs a warm rust and amber palette with charcoal and parchment neutrals, set in GT Ultra and GT America for a confident, editorial feel. Rich textured backgrounds and the Since 1994 brand seal give the site a sense of permanence, while generous white space keeps it calm and easy to read. Every service page follows the same rhythm: a clear overview, the transaction types Turnstone handles, its differentiators, related deals and a client testimonial.
03. Development
Custom Built and Responsive on All Devices
Built in WordPress with Elementor and JetEngine, the site is easy for the Turnstone team to keep current. Transactions, team members and insights are managed as their own content types, so a new deal or article automatically appears in the transaction library, on the matching service pages and on the homepage. Recent deals and articles load in sliders and grids that work on every screen size, and the layout was refined for mobile so the stats, services and deal tombstones stay easy to read on a phone.
04. Launch
A New Website Experience
The launch included the full transaction library, team bios and insights archive, the required securities disclosures in the footer, an accessibility statement, and contact forms routed to the team. Turnstone now has a website that reflects three decades of trusted guidance and gives business owners the confidence to start a conversation.
What Turnstone said about twofold
"We had a great experience working with TwoFold. They created a beautiful website that perfectly showcases our brand and were fantastic to collaborate with throughout the process. Highly recommend!"
Laneah Knuth, Marketing Manager, Turnstone