OVERVIEW
The Challenge
Wilson Heating & Cooling is a trusted name in Kansas City for HVAC, air duct cleaning, attic insulation, and more. But their old website didn’t reflect their reputation for reliability or support the growing demand for location-specific searches and service-based lead generation. We were brought in to design and develop a completely custom WordPress site with 40+ uniquely designed pages. The build included a robust resource hub, blog, and past project library — along with location-optimized landing pages designed to capture local search intent and convert visitors into service calls.
CLIENT
Timeline
Platform
WHAT WE DID
- Website Design
- Website Development
- UI / UX Components
- Service Areas Buildout
- Location-Based Landing Pages
- Resources Buildout
- Projects Buildout
- Unique Integrations
- Brand Videos & Photography
- 40+ Pages
01. Plan
How We Defined the End-User Experience
We started by mapping the primary user journeys of local homeowners: discovering a service provider, evaluating trust, and taking action quickly — often during a heating or cooling emergency. Our SEO and content strategy was built around this urgency and trust factor, with a focus on local service area optimization. We collaborated with the Wilson team to develop a sitemap that prioritized search-driven pages, educational content, and conversion opportunities. The structure also made room for seasonal promotions and long-term organic growth.
02. Design
Custom Designs & UI/UX Experiences
The site’s visual identity needed to communicate professionalism, warmth, and clarity. Each page was designed from the ground up with a focus on user confidence — combining clean layouts, clear calls to action, and strategic use of customer testimonials and service badges. We used a color palette and typography system that reinforced Wilson’s established brand, while improving readability and mobile experience. Whether browsing services, reading a blog post, or contacting support, users encountered a consistent, trustworthy interface built to convert.
03. Development
Custom Built and Responsive on All Devices
Built on a fully custom WordPress framework, the site includes advanced functionality to support Wilson’s evolving content needs. We developed custom post types for Service Areas, Past Projects, and Blog content, enabling the internal team to easily manage updates and localize content. Each service area page was built with SEO in mind — including metadata, schema markup, and locally relevant content to help dominate search results for phrases like “AC repair in Overland Park” or “duct cleaning near me.” Backend flexibility and front-end speed were prioritized throughout.
04. Launch
A New Website Experience
The launch included site migration, GA4 and Search Console integration, ReCaptcha v3 for form protection, and SSL encryption. We tested all contact forms, optimized page performance, and verified that every service area page was indexed properly and ready to rank. With its new platform in place, Wilson Heating & Cooling now has a powerful, conversion-ready site that builds trust at first glance — and helps turn local searches into loyal customers.
