Web resources.

The ROI of retargeting is simply too strong to ignore. If you’ve already paid to bring users in, why not bring them back and close the loop?

Performance Max is one of Google Ads’ most powerful tools—but only if it’s used in the right context, with the right strategy.

When it comes to PPC for B2B vs. B2C, success lies in understanding your audience, aligning your funnel, and tailoring your message.

Knowing how to track conversions accurately in Google Ads is the foundation for profitable campaigns, smarter decisions, and better results.

Technical SEO can silently sabotage your marketing efforts—especially if you’re running paid campaigns or trying to grow organic traffic.

Local SEO in 2025 isn’t just about getting on the map—it’s about becoming the top local choice in your category.

With just a few structural and content tweaks, you can optimize blog posts to outrank even your biggest competitors—without needing a #1 spot.

For keyword research strategies in competitive niches, you must align your targeting and intent matching to your customer’s needs.

Backlink building doesn’t have to be a numbers game. In fact, chasing quantity without strategy can hurt more than it helps.

At Twofold, we specialize in uncovering why your SEO rankings dropped and building a data-backed recovery strategy.

Google is improving at identifying credible content, and if your site lacks strong trust signals, your rankings (and traffic) will suffer.

The SEO impact of website speed is immense. A slow site frustrates users and sends signals to Google that your content isn’t worth ranking.

The data is clear: blogging drives organic traffic—and when done well, it also drives leads, sales, and growth.

Schema markup is essentially labeling content (like articles, products, or reviews) so search engines can interpret it more intelligently.

If your website isn’t converting, don’t assume you need to start over. Often, a few targeted adjustments can generate lead flow and sales.

If you’re wondering how to structure a homepage, start with clarity, build trust quickly, and always lead users toward action.

The best web design trends for 2025 are functional, fast, and focused on the user. If your site feels outdated or clunky—it’s time to evolve.

The difference between a $5K website and a $50K website is having one that performs, converts, and scales with your business.

A winning SEO strategy starts with a website that’s fast, structured, and built with purpose—SEO starts with the foundation.

These essential website features will help you build the kind of experience that users love—and Google rewards.

A well-run competitor campaign can steal market share, drive qualified leads, and increase brand visibility. But there’s a smart way to do it.

Your Google Ads campaign shouldn’t be draining your budget—it should be delivering measurable, consistent results.

By strategically implementing negative keywords, you can filter out irrelevant traffic and drive more qualified leads to your business.

PPC vs. SEO—Not sure where to start? Twofold can help you create a roadmap—whether you’re ready to run ads, boost organic traffic, or do both.

Clicks don’t equal conversions—but high-converting landing pages bridge that gap. Trust Twofold to convert PPC traffic into ROI.

Stop letting Google Ads mistakes hold your business back. With the right strategy—and the right partner—you can optimize your ad budget.

UX directly impacts your SEO and PPC success—better user experiences drive higher rankings, stronger conversions, and lower marketing costs.

Mobile-first design remains critical in 2025—ensuring your website performs, ranks, and converts where users engage most.

Deciding between a website redesign vs. rebuild comes down to performance, technology, and future growth. Know when to refresh and when to start fresh.

Great B2B websites do more than look good – they communicate value, build trust, and help businesses stand out in a crowded market.