Kansas City DIGITAL MARKETING 🖱️
Clicks, conversions, and a whole lotta growth.
Your audience is out there scrolling. We’ll make sure they stop – on you. Learn more about how we implement marketing initiatives with your website.
Ignite My Growth🔥
DATA DRIVEN DECISIONS 📈
Say goodbye to marketing maybes, hello to measurable wins.
Marketing should not feel like throwing darts in the dark. With our data-driven approach, every decision is backed by insights, not hunches. We focus on strategies that actually move the needle, turning browsers into buyers and clicks into customers. No fluff, no guesswork, only results you can measure and growth you can trust.
Meet Charlie
He spends the entire day asking the question “how can we bump our conversion rate by .2%?”
OUR PROCESS ✔️
From creation, to conversion.
Discover our process for successful campaign launches, and how we drive more leads to your business.
Research & Strategy Development
The foundation of any successful PPC campaign begins with thorough research. This includes analyzing your target audience, competitors, and industry trends to understand where opportunities lie. Keyword research is also critical in identifying the search terms your potential customers use helps shape your campaign targeting. Additionally, defining goals (whether it’s increasing leads, sales, or brand awareness) ensures your strategy is aligned with measurable outcomes from the start.
Campaign Structure & Setup
Once the strategy is defined, the next step is creating a clean, logical campaign structure within Google Ads. Campaigns should be organized by product category, service line, or audience segment, and ad groups should tightly group related keywords for relevance. This structure not only improves Quality Scores but also makes management and optimization more efficient. Proper setup also involves selecting the right bidding strategy, geographic and demographic targeting, and budget allocation.
Ad Creation & Messaging
Crafting compelling ad copy and creative is where your campaigns begin to connect with real people. Each ad should highlight your unique value proposition and include a clear call-to-action. Testing multiple variations (A/B testing) helps identify which headlines, descriptions, and visuals drive the best performance. Ad extensions, such as sitelinks, callouts, or structured snippets, can further improve visibility and engagement, making your ads more competitive in search results.
Landing Page Optimization
Clicks only matter if they lead to conversions, which is why optimized landing pages are essential. A strong landing page matches the intent of the ad, loads quickly, and provides a seamless user experience across devices. Clear messaging, persuasive design, and trust signals (such as reviews or guarantees) help build confidence and encourage users to take action. Ongoing testing of elements like headlines, forms, and calls-to-action can significantly improve conversion rates over time.
Monitoring, Optimization & Reporting
PPC is not a “set and forget” channel—it requires consistent monitoring to perform at its best. This includes analyzing performance data, adjusting bids, refining keyword lists, and pausing underperforming ads. Regular optimization ensures you’re getting the most value out of your budget. Transparent reporting also matters: reviewing KPIs such as cost-per-click, conversion rate, and return on ad spend allows you to measure progress against goals and make informed decisions for scaling.
PPC Platforms We Love ❤️
Our areas of expertise.
Results in 2 - 4 months
Google Ads
Google Ads is our top recommendation for speed to market, scalability, and campaign control. What sets it apart is that it lets you reach people who are actively searching for exactly what you offer.
Results in 2 - 4 months
Bing Ads
Bing Ads is a powerful complement to Google, offering lower competition, strong ROI, and access to audiences you won’t always reach on Google—especially across Microsoft’s search network.
Results in 2 - 4 months
Remarketing
Remarketing keeps your brand top of mind by reengaging people who have already shown interest on platforms like Instagram, Facebook, and LinkedIn so you reach warmer audiences more likely to convert.
Ongoing
Consultation
Ongoing consultation ensures we stay aligned with your goals, adjust strategies as needed, and give you clear guidance at every stage so your campaigns continue to perform at their best.
Resources you might find helpful 🖊️
Pay-per-click resources for you.
The ROI of Retargeting: Why Ignoring It Is Costing You Sales
The ROI of retargeting is simply too strong to ignore. If you’ve already paid to bring users in, why not bring them back and close the loop?
Google Performance Max: What It Is and When to Use It
Performance Max is one of Google Ads’ most powerful tools—but only if it’s used in the right context, with the right strategy.
PPC for B2B vs. B2C: What’s the Difference?
When it comes to PPC for B2B vs. B2C, success lies in understanding your audience, aligning your funnel, and tailoring your message.
How to Track Conversions Accurately in Google Ads
Knowing how to track conversions accurately in Google Ads is the foundation for profitable campaigns, smarter decisions, and better results.
How to Run a Successful Competitor Campaign (Without Getting Banned)
A well-run competitor campaign can steal market share, drive qualified leads, and increase brand visibility. But there’s a smart way to do it.
5 Signs Your Google Ads Campaign Needs a Revamp
Your Google Ads campaign shouldn’t be draining your budget—it should be delivering measurable, consistent results.