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Kansas City DIGITAL MARKETING 🖱️

Where guesswork ends and search traffic begins.

SEO should not feel like magic tricks. With a data-driven approach, we optimize your site structure, content, and speed so search engines understand your business and users find you faster. Every improvement is measurable, and every step is focused on boosting visibility and driving qualified traffic.

Start Ranking Smarter 📈

The Power Behind Every Search 📈

SEO built for people and search engines

Great SEO balances two goals: giving search engines exactly what they need and creating an experience that real people actually enjoy. We make sure your website checks both boxes by improving site speed, optimizing on-page content, and structuring everything for easy discovery. The result is a website that ranks higher, loads faster, and keeps visitors engaged from the moment they land.

Meet Dennis

His technical brain thrives in the SEO world – and get’s your website to the front page.

How We Make SEO Work ✔️

Our proven process for lasting results

SEO success does not happen overnight—it is the result of a clear, repeatable process. We take the guesswork out by breaking SEO into focused steps that build on each other.

Technical Audit & Site Health

Before diving into keywords or content, SEO starts with ensuring your website is technically sound. This means checking site speed, mobile responsiveness, crawlability, indexability, and core web vitals. A clean site structure with proper use of robots.txt, sitemaps, and canonical tags ensures search engines can access and understand your site. Fixing broken links, duplicate content, and slow load times builds a strong technical foundation for long-term SEO success.

Technical Audit & Site Health

Keyword Research & Mapping

Keyword research helps identify the terms and phrases your audience actually uses to find your products or services. Instead of guessing, data-driven keyword research focuses on search intent—understanding whether people are looking for information, comparing options, or ready to buy. Once identified, keywords should be mapped strategically to specific pages, ensuring each page has a clear purpose and avoids keyword cannibalization.

Keyword Research & Mapping

On-Page Optimization

On-page SEO ensures each page is aligned with search intent and optimized for both users and search engines. This involves creating descriptive title tags, compelling meta descriptions, and well-structured headers (H1, H2, etc.). Content should use keywords naturally while remaining engaging and readable. Additional elements like image alt text, internal linking, and schema markup further enhance relevance and visibility in search results.

On-Page Optimization

Content Creation & Expansion

Strong content is the engine of SEO. Regularly publishing valuable, original content builds authority and helps capture long-tail search opportunities. Blog posts, product/service pages, and resource guides should answer user questions, demonstrate expertise, and encourage engagement. Content expansion also includes updating existing pages to keep them fresh, comprehensive, and competitive in the rankings.

Content Creation & Expansion

Monitor, Report & Improve

SEO is an ongoing process that requires regular tracking and refinement. Monitoring keyword rankings, organic traffic, and user engagement metrics helps measure progress and uncover new opportunities. Using tools like Google Analytics and Search Console provides insights into what’s working and where adjustments are needed. By reviewing performance and iterating—whether it’s optimizing content, improving site structure, or enhancing user experience—you ensure SEO efforts drive long-term results.

Monitor, Report & Improve

SEO APPROACH ❤️

Our areas of expertise.

Technical SEO

Results in 6+ Months

Technical SEO

◦ Keyword research, selection, and tracking
 
◦ Focus Keyphrase per page & blog posts
 
◦ Per Page Optimization of URL Slug, Page Title, Page Description, Alt Images, Header Titles, Internal Links, & Outbound Links
 
◦ Dynamic SEO buildout – utilization of custom post types to create service locations & service type pages to expand SEO efforts quickly.

Content SEO

Results in 6+ Months

Content SEO

◦ Monthly meeting to determine the content strategy, and what keywords to optimize content for.

◦ 1 to 2 (depending on plan) fully optimized blog posts per month (see technical SEO for how we optimize each blog).

◦ Each blog image repurposed for email newsletter & social media post (won’t create social posts, but will provide graphics for posting and newsletters).

Reporting

ONGOING

Reporting

 1 Monthly SEO Report through SERanking (tracking specfic keywords, monthly rankings, page authority, and growth in those specific keywords)

Resources you might find helpful 🖊️

SEO resources for you.

What Is Technical SEO A Simple Guide for Non-Tech Marketers

What Is Technical SEO? A Simple Guide for Non-Tech Marketers

Technical SEO can silently sabotage your marketing efforts—especially if you’re running paid campaigns or trying to grow organic traffic.
Local SEO in 2025 What’s Changed and What Still Works

Local SEO in 2025: What’s Changed and What Still Works

Local SEO in 2025 isn’t just about getting on the map—it’s about becoming the top local choice in your category.
How to Optimize Blog Posts for Featured Snippets

How to Optimize Blog Posts for Featured Snippets

With just a few structural and content tweaks, you can optimize blog posts to outrank even your biggest competitors—without needing a #1 spot.
Keyword Research Strategies That Actually Work in Competitive Niches

Keyword Research Strategies That Actually Work in Competitive Niches

For keyword research strategies in competitive niches, you must align your targeting and intent matching to your customer’s needs.
Backlink Building 101 Quality Over Quantity

Backlink Building 101: Quality Over Quantity

Backlink building doesn’t have to be a numbers game. In fact, chasing quantity without strategy can hurt more than it helps.
Why Your SEO Rankings Dropped—and How to Recover

Why Your SEO Rankings Dropped—and How to Recover

At Twofold, we specialize in uncovering why your SEO rankings dropped and building a data-backed recovery strategy.