01Overview
Built for the moment
that matters most.
Kenowa Plumbing has kept West Michigan’s water running since 1980.
Based in Grandville and still family-owned, Kenowa’s licensed plumbers serve homes and businesses across Kent County, Ottawa County and the greater Grand Rapids area.
We designed and developed a new WordPress website built for one moment: someone with a leak, a clog or no hot water, searching on their phone. The site puts a licensed plumber one tap away, proves trust up front with 45 years in business, BBB A+ accreditation and a 4.9-star Google rating, and gives every service and every town Kenowa serves a place to be found.
Grandville, Michigan · Since 1980
Client
Kenowa Plumbing
Industry
Plumbing
Timeline
3 months
Platform
WordPress
Scope
20+ pages
What we did
Website designWebsite developmentUI / UX componentsService pagesService areasResources hubGoogle reviews integrationOnline scheduling & SMS opt-inCareers
45+
Years in business, family-owned since 1980
4.9
Google rating, with live reviews on the site
27
West Michigan towns, each with a place to be found
9
Dedicated service pages on one consistent template
02Plan
How we defined the
end-user experience.
Most people look for a plumber in a hurry. We mapped the journeys of Kenowa’s two core audiences, and found they need the same three things, fast.
Homeowners in a hurry
Dealing with a leak, a clog or a cold shower, and looking for someone they can trust to show up fast.
Property & business managers
Looking for a dependable commercial partner who answers the phone and gets the job done right.
Both need:
Proof Kenowa can be trusted
A clear list of services
A licensed plumber, right away
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
A trustworthy,
local look.
Kenowa’s brand pairs deep navy and Kenowa blue with a warm service gold, set in DM Sans for clean, easy-to-read type.
Mini brand board · type, color and components
Everything a stressed homeowner needs, above the fold.
Every page leads with the phone number, a Schedule Online button and the 4.9-star Google rating. The homepage moves visitors from services to proof (45 years in business, BBB A+ accreditation and verified reviews) and on to a simple four-step “how it works” process, so picking up the phone feels easy.
Photos of Kenowa’s vans and crew keep it local and personal.
About · hover to scroll
Service areas · hover to scroll
Water heater services · hover to scroll
04Development
Custom built and responsive
on every device.
Built in WordPress with Elementor and designed mobile-first, since most plumbing emergencies start with a search on a phone.
Mobile-first build
Designed for the phone first, because that’s where most emergencies start.
Call & schedule, always
Call and Schedule Online buttons sit at the top of every screen.
One template, nine services
A consistent template for all nine service pages, each with its own content, benefits and quick links to every other service.
Live Google reviews
Reviews pull in live through Trustindex, so fresh proof shows up on its own.
Service area map
A custom map plots all 27 towns around Kenowa’s Grandville headquarters.
Resources & careers
A hub of 25+ homeowner guides supports long-term search growth, and a careers section helps recruit new technicians.
05Performance
Fast, clean and
search-ready.
We measured the live site with Google PageSpeed Insights.
Google PageSpeed Insights, desktop test of kenowaplumbing.com, October 26, 2026.
06Launch
A new website
experience.
Launch day covered everything a busy plumbing company needs from day one.
- Online scheduling with SMS opt-in
- Matching SMS privacy terms
- reCAPTCHA spam protection on every form
- An accessibility statement
- A final review of every service page and form
With its new website in place, Kenowa Plumbing has a fast, trustworthy home online that turns a stressful search into a quick call for homeowners and businesses across West Michigan.