Websites for plumbers, electricians, HVAC & more

A website that books more jobs.
Built free. See it first.

Most service business websites look fine and quietly lose calls: slow on phones, no page for what you do, no easy way to book. We’ll design you a better one at no cost, so you can see it first. Love it? We launch it in about a week.

  • A page for every service and every town you serve
  • Call, book and quote buttons on every page
  • Works with ServiceTitan, Housecall Pro, Jobber and FieldPulse
  • Live in about a week

No credit card. No obligation. Takes about two minutes.

★★★★★ 5.0 from 27 Google reviews400+ websites launchedPlans from $129/mo

Get your free design

Tell us a little about your business. We’ll take it from there.

No credit cardNo obligationReal people in KC

Free to see. If you go ahead: $0 to build, then a 12-month plan from $129/mo, month-to-month after that.

Trusted by 400+ businesses, from Kansas City favorites to national brands

Works with your CRM

Online booking and new leads, sent straight into the software you already run. No copy and paste.

  • ServiceTitan
  • Housecall Pro
  • Jobber
  • FieldPulse
  • Workiz
  • Service Fusion

01Why we’re doing this

Your trucks look professional. Your website should too.

Charlie UnsderferDennis UnsderferCharlie & Dennis UnsderferTwofold · Kansas City

Since 2015, we’ve built websites for Kansas City favorites and national brands, including Wilson Heating & Cooling, with a page for every service and every town they serve. That’s the kind of website that books jobs.

Most service businesses never get one. A $10,000 project isn’t realistic when you’re running crews, so they end up with a one-page site, a DIY builder or just a Facebook page. And it quietly costs them. A homeowner with a leaking water heater searches at 9 p.m., lands on a slow site with no way to book, and calls the next company on the list.

AI changed the math. It handles the repetitive parts of a build, so our team can spend its time on the details that book jobs.

That’s how we can give a one-truck shop the same build standards as our biggest clients, connected to the CRM you already run, for $0 upfront. And we’re confident enough in the result to ask for one year, not three. If your website isn’t booking work, you’re free to go. We plan on you staying.

01

Big-agency standards, small-shop pricing

The same team and the same 130+ point build checklist, whether you run one truck or fifty.

02

Judged by booked jobs, not looks

A good-looking site that doesn’t fill your schedule isn’t finished. Every page is built to turn visitors into calls and bookings.

03

Earned, not locked in

One year, then month-to-month. No three-year contracts. We’d rather keep earning your business.

02What it does for you

Not just a nicer website. A fuller schedule.

Your website should be your best dispatcher: answering questions, building trust and booking jobs while your crews are out. Here’s what yours is built to do, and exactly how we build it.

Leads

More calls, bookings and quotes

Great user experience turns a visitor into a booked job. Every page has one clear next step, call, book or request a quote, and it’s effortless on any phone.

How we build it

  • Call and book buttons on every page
  • Online booking and short, phone-friendly forms
  • Leads sent straight into your CRM
Google

Found in every town you serve

Technical SEO is set up on every single page, not just the homepage, so each service and each town you serve gets its own shot at ranking.

How we build it

  • Unique meta title, description and share image per page
  • A page for every service and service area
  • Schema markup, clean URLs and an XML sitemap
AI search

Recommended by AI search

More homeowners ask ChatGPT and Google’s AI who to call. We structure your content so those tools understand what you do and where, and point people to you.

How we build it

  • Clear answers to the questions customers ask
  • Structured data AI tools can read
  • Google, Bing and an llms.txt file set up
Speed

Fast when it’s an emergency

Nobody waits on a slow site with water on the floor. Your site is tuned to load fast on phones, where most of your calls start.

How we build it

  • Compressed images in modern formats
  • Caching, minified code and lazy loading
  • Tested on mobile PageSpeed, not just desktop
Trust

Trusted before you knock

People want to know who’s coming to their house. We put your reviews, real team photos, licensing and guarantees right where they’re deciding.

How we build it

  • Google reviews where people decide
  • Real team and truck photos
  • Licenses, financing and guarantees up front
Results

Know which services bring in jobs

See which services and towns your calls come from. Calls, forms and bookings are tracked from day one and reported every month.

How we build it

  • Google Analytics 4 and Search Console at launch
  • Call, booking and form tracking
  • Monthly reports from Twofold SEM

What makes our builds different

130+ checks before any site goes live.

A page for every service. Per-page meta tags. Online booking tested end to end. A menu that doesn’t collapse on itself on an iPad. Most websites get a quick look on a laptop before launch. Ours go through the whole list, every time.

The Twofold build checklist

Every build. Every check.

133 checks across 13 areas. On every service business site we launch, on every plan.

01Service business essentials10 checks

Built for how people hire a local pro.

  • A dedicated page for each service you offer, with real detail
  • Service-area pages for the towns you serve (on plans that include them)
  • Online booking or quote requests connected to your CRM
  • Tap-to-call on every page, tracked as a lead
  • Emergency and after-hours service called out where it applies
  • Financing, coupons and specials placed where customers decide
  • Licensing, insurance and guarantees up front
  • Real team, truck and job photos favored over stock
  • Google reviews pulled in where people decide
  • A seasonal promo banner ready for your busy months

02Strategy & planning9 checks

A site planned around how your customers search and buy, not guesswork.

  • A questionnaire on your business, customers, brand and the sites you like
  • A look at the competitors who show up when customers search for you
  • Keyword research for every service you offer and every area you serve
  • A sitemap planned around how customers search, not how your org chart looks
  • One clear goal for every page: call, quote, book or buy
  • Your current site’s content, rankings and traffic reviewed before anything moves
  • A 301 redirect map from every old URL to its new home
  • Logo, brand colors and fonts collected and set up as global styles
  • A plan for the CRM, booking or quoting tools you already use

03Words & content9 checks

Clear words win jobs. You review it. You don’t have to write it.

  • Headlines written for your customers, not for us
  • A dedicated page for each core service, with real detail
  • Service-area pages for the towns you serve (on plans that include them)
  • Buttons in plain language, like “Get a free quote,” not “Submit”
  • FAQs answered in the words your customers actually use
  • Real photos favored over stock, then cropped and compressed
  • Every phone number, address and business hour double-checked by a person
  • Proofread for spelling and grammar before you ever see it
  • Privacy policy, terms and accessibility statement pages

04Design & user experience10 checks

Visitors trust what looks professional and act on what’s easy.

  • A custom design built around your brand, never a stock theme
  • A clear visual hierarchy, so the most important thing on each page is obvious
  • Your phone number and main call to action visible without scrolling
  • Consistent spacing, type sizes and button styles across the whole site
  • Body text at a comfortable reading size, with sensible line lengths
  • Color contrast checked so text is readable for everyone
  • Reviews, licenses and guarantees placed where people make decisions
  • Hover, pressed and focus states on every button and link
  • A favicon and home-screen icon, so your browser tab looks professional
  • A helpful 404 page that gets lost visitors back on track

05Navigation & every screen size11 checks

Most of your visitors are on phones. Nothing should break, overlap or hide.

  • Tested at every common width: phone, large phone, tablet, tablet landscape, laptop, desktop and wide screens
  • Menu items never wrap, overlap or collapse on themselves at in-between widths
  • The switch to the mobile menu happens before the desktop menu runs out of room
  • The mobile menu opens, closes and scrolls smoothly, and the page behind it stays put
  • Dropdown menus work with a tap, not just a mouse hover
  • Buttons and links big enough for thumbs (44px or larger)
  • A sticky header that never covers headings when you jump to a section
  • No sideways scrolling on any device
  • Long words, emails and web addresses wrap instead of breaking the layout
  • Tap-to-call phone numbers and tap-to-open maps on mobile
  • A footer with your contact info, hours, service areas and key links

06Leads & conversions11 checks

Every visitor gets an easy way to become a customer, and no lead slips through.

  • A clear next step on every page
  • Short forms that only ask for what you actually need
  • Friendly error messages that tell people how to fix a field
  • Spam protection that stops bots without annoying real people
  • Form notifications sent to the right inbox and tested for deliverability
  • An automatic reply so customers know you got their message
  • A thank-you page after every form, so every lead can be tracked
  • Leads sent into your CRM: ServiceTitan, Housecall Pro, Jobber, FieldPulse and more
  • Booking or quote tools placed where they help, not buried
  • Google reviews shown where they help people decide
  • Phone, email and form clicks tracked as conversions

07Technical SEO, on every page15 checks

Every page gets its own chance to show up on Google.

  • A unique meta title written for every page
  • A unique meta description written for every page
  • A social share image set for every page, so links look great when shared
  • One H1 per page, with a logical heading outline beneath it
  • Short, readable URLs
  • Alt text written for every meaningful image
  • Descriptive image file names
  • Canonical tags to prevent duplicate-content problems
  • Schema markup for your business, breadcrumbs, FAQs and more, wherever it fits
  • An XML sitemap generated and submitted to Google Search Console
  • robots.txt reviewed, and the staging site kept out of Google
  • Internal links connecting related services and pages
  • Thin, duplicate and leftover pages removed or hidden from search
  • Old URLs redirected, so you keep the rankings you already earned
  • Every link checked for 404 errors before launch

08Local SEO & AI search8 checks

Show up when nearby customers search, and when they ask AI for a recommendation.

  • Business name, address and phone identical everywhere they appear
  • Site details matched to your Google Business Profile
  • Location and service-area pages for the towns you serve
  • An embedded map and directions on your contact page
  • Content written in clear questions and answers that AI tools can quote
  • Clean, crawlable pages for AI crawlers, plus an llms.txt file
  • Bing Webmaster Tools set up alongside Google
  • Business details marked up so search engines and AI tools get them right

09Speed & Core Web Vitals11 checks

Faster pages keep more visitors, and Google rewards them.

  • Images resized and served in modern formats like WebP
  • Images and videos further down the page load only when needed
  • Page caching and browser caching turned on
  • CSS and JavaScript minified, with unused code trimmed
  • Fonts hosted locally and loaded efficiently
  • The main hero image prioritized, so the page appears fast
  • Image sizes set, so the page doesn’t jump around while it loads
  • No unnecessary plugins slowing things down
  • Chat widgets and tracking scripts delayed until they’re needed
  • Tested in Google PageSpeed on mobile, not just desktop
  • A CDN, so the site loads fast wherever your customers are

10Accessibility8 checks

A site everyone can use, including customers with disabilities.

  • Every menu, form and pop-up works with just a keyboard
  • Visible focus outlines, so keyboard users always know where they are
  • A real label on every form field
  • Headings in order, so screen readers can make sense of the page
  • Descriptive labels on icon-only buttons
  • Animations calmed down for people who prefer reduced motion
  • No video that autoplays with sound
  • Link text that says where it goes, not “click here”

11Security & reliability10 checks

Your site stays up, safe and backed up without you thinking about it.

  • An SSL certificate, with HTTPS forced on every page
  • Managed hosting with a firewall and malware scanning
  • Strong passwords, limited login attempts and two-factor login for admins
  • Admin access only for the people who need it
  • WordPress, your theme and every plugin fully updated at launch
  • Only well-supported, licensed plugins
  • Automatic daily backups stored off-site
  • Uptime monitoring that alerts us if the site goes down
  • Forms and login pages hardened against spam and attacks
  • Code editing turned off inside the dashboard

12Built right in WordPress9 checks

A clean build that’s easy to update and grows with your business.

  • A lightweight theme with global colors and fonts, so one change updates everywhere
  • Reusable sections and templates, so new pages always match
  • Custom post types for team, projects, locations or careers (on plans that include them)
  • A blog with categories, author details and a clean post layout
  • Unused page-builder features turned off to keep things lean
  • Every page editable without touching code
  • An organized media library
  • Built and tested on a private staging site first
  • Clear page and section names, so anyone can find their way around

13Launch day & beyond12 checks

Launch is the starting line. We keep checking after you go live.

  • Tested in Chrome, Safari, Edge and Firefox
  • Tested on real iPhones and Android phones
  • Every form filled out and received, end to end
  • Every link and button clicked
  • Redirects live and tested the moment the new site goes up
  • Google Analytics 4 and Search Console connected
  • Sitemap submitted and key pages sent to Google for indexing
  • Staging hidden from search, and the live site opened to search
  • A follow-up check after launch to catch anything new
  • Updates, backups and security checks every month
  • 2 hours of changes every month, with unused hours rolling over
  • A monthly report on traffic, rankings and leads

04Our work

Real websites for real local businesses.

Plumbers, fence companies, HVAC pros and more. Take a scroll through a few of the sites we’ve launched.

05How it works

Three easy steps. You only say yes if you love it.

1

Tell us about your business

Just the basics. It takes about two minutes, and you don’t need a website already.

2

See your free design in 24 hours

We’ll send a short questionnaire about your business, your brand and websites you like. Your design is ready within 24 hours of finishing it.

3

Love it? We launch in about a week

We build it, move your content over, set it up for Google and take it live. Not for you? No hard feelings, and you owe nothing.

From yes to live · about a weekLive ✓
    Our teamAI assistYou

    Free design first. You only pay if you love it.

    06Reviews

    Don’t take our word for it.

    5.0★★★★★27 reviews on Google

    07The team

    AI does the heavy lifting. Our team does the rest.

    AI helps us write, design and build faster. That’s how we can build your site for $0 upfront. But real people plan it, build it and launch it, and we’re who you call when you need something. You’ll know us by name, and we’ll know your business.

    Come say hi: 524 Walnut St, Suite 220
    Kansas City, MO

    Charlie Unsderfer

    Charlie Unsderfer

    Dennis Unsderfer

    Dennis Unsderfer

    Joshua Palmer

    Josh Palmer

    Vikrant Kumar

    Vikrant Kumar

    Michael Saldivar

    Michael Saldivar

    Josiah Z

    08The math

    All the agency. None of the upfront bill.

    Here’s how a Twofold website stacks up against the usual ways small businesses get one.

    CompareTypical agencyDIY site builderTwofold
    Cost to get started$5,000–$15,000+$0, plus your time$0
    Time to launch6–12 weeksYour nights and weekendsAbout a week
    Who writes and builds itThe agencyYouWe do. You review.
    See it before you payRarelyNot reallyYes, free
    Hosting, updates and securityUsually extraBasic, and you manage itIncluded
    Changes after launchBilled by the hourYou make them2 hours a month included
    Set up for Google and AI searchOften extraUp to youIncluded
    CommitmentFull project cost upfrontMonthly, plus your time1 year, then month-to-month
    Quality checks before launchVariesWhatever you catch130+ point checklist
    Someone to callAn account managerHelp articlesOur KC team, by name

    Agency and DIY figures are typical ranges, not quotes from any one company.

    09What’s included

    Everything’s included. In plain English.

    No surprise invoices and no add-ons you need to make it work. One monthly price covers your site, the care and the changes.

    01

    Designed around your business

    A modern site made for your services and your customers, built to look great on every phone. Not a template.

    02

    We write it for you

    We draft the words from your current site and questionnaire, move your content over and add the photos. You just review it.

    03

    Found on Google and AI search

    Set up for Google and AI search like ChatGPT before launch, so people looking for what you do can find you.

    04

    Hosting, security and backups

    Hosting, updates, security and backups are all handled, so you never have to touch the technical stuff.

    05

    2 hours of changes every month

    Send requests any time. Unused hours roll over (up to 6), which is enough for a whole new page.

    06

    A real team to call

    We’ve been building websites in Kansas City since 2015. You’ll always know exactly who to call.

    Plus two tools we built, at no extra cost.

    10Pricing

    $0 to build.
    One simple monthly price.

    Your price depends on how many pages your site needs. Not sure? We’ll help you pick when we show you your free design.

    Getting started

    Up to 5 pages
    $129/month

    Home, About, Services, Contact and one more. Perfect for a one-truck shop.

    $0 to buildBlog includedHosting + care included

    Growing crew

    Up to 10 pages
    $179/month

    A page for each service you offer, plus reviews, financing and FAQ pages.

    $0 to buildBlog includedHosting + care included

    Wide service area

    Up to 20 pages
    $249/month

    A page for every town you serve, so homeowners in each one find you on Google.

    $0 to buildBlog + 2nd post typeHosting + care included

    Multi-location

    Up to 50 pages
    $499/month

    Every service in every town, plus post types for projects, team or careers.

    $0 to buildBlog + 3 post typesHosting + care included

    Every plan includes hosting, updates, security, backups and 2 hours of changes each month. The plan: 12 months, then month-to-month. Leave early anytime by paying the remaining months. Blog posts never count as pages. Need 50+ pages? We’ll quote it.

    11FAQ

    Questions? Fair enough.

    Still curious? Request your free design and we’ll walk you through anything else when we send it over. No pressure, no obligation.

    What's the catch?

    There isn’t a hidden one. The build is free because it’s paid back through a 12-month plan, from $129 a month. After 12 months it’s month-to-month. You can leave early anytime by paying the remaining months at your rate.

    Because we’d rather earn your business than lock it in. Your first year pays back the free build. After that it’s month-to-month, and you can leave anytime. If your site is bringing in work, we don’t think you’ll want to.

    A lot more than most people expect. Every site goes through our build checklist of 130+ checks, from a unique meta title and description on every page to speed tuning, accessibility and testing the menu at every screen size. See the full checklist.

    Yes, and we recommend it. A page for each service area is one of the best ways for a local service business to show up when people nearby search on Google. Each one counts as a page, and they’re priced the same as any other.

    Yes. We connect your site to the field service software you already use, including ServiceTitan, Housecall Pro, Jobber, FieldPulse, Workiz and Service Fusion. Customers can book online right from your site, and new leads land in your CRM, not just your inbox.

    Using something else? Most booking, scheduling and financing tools give you a button, link or widget, and we’ll add it to your site too.

    Yes. Fill out the form and a short questionnaire, and we’ll have your design ready within 24 hours of finishing it. Seeing it costs nothing, and you only sign up if you want us to build and launch it.

    No. If you have one, we’ll use it as a starting point. If you don’t, we’ll start from your questionnaire and build your first website from scratch.

    Not much. You fill out a two-minute form and a short questionnaire about your business, your brand and websites you like. We write, design and build the site, and you review it before it goes live.

    No. It’s designed around your business, your content and your customers, and our developers build it in WordPress, the way we’ve built 400+ sites since 2015. AI just does the heavy lifting, which is why it’s fast and free.

    Yes, and we’re upfront about it. AI drafts the copy and design and helps us optimize the site, which is how we build it fast and for $0 upfront. Our team plans it, builds it in WordPress and launches it, and we’re the people you talk to.

    Pages like Home, About, each service and each location. Blog posts don’t count, so you can post as often as you like.

    The 20 and 50-page plans also add post types: groups of content like team members, projects, careers or service areas that share one design. Adding a new entry is a simple form.

    Just send them to us. Every plan includes 2 hours a month for changes, and unused hours carry over (up to 6), which is enough for a new page.

    Your content and design are yours. If you ever leave, you can take the site anywhere; you’d just need your own licenses for the premium plugins we use.

    They’re two tools we built, and both are included on every plan.

    Koamoa is your client portal. Send us requests any time, approve work with one click, and see exactly how your monthly hours are used.

    Twofold SEM is our team of AI workers that checks your website, Google Analytics, Search Console and Business Profile every day. It flags what to fix and where you can win, and we send you a report every month.

    Your design is free

    Give us 24 hours. We’ll show you a website that books more jobs.

    It takes about two minutes to get started, and you only sign up if you love what we make.

    No credit card · No obligation · Kansas City team since 2015