01Overview
A trusted name,
with a site to match.
Wilson Heating & Cooling keeps Northland homes comfortable all year round.
Family-owned by Jason and Justin Wilson and based in Smithville, Missouri, Wilson’s licensed, insured team brings 30+ years of combined experience to heating, cooling, air quality and home services across the Northland and the Kansas City metro. Their old website didn’t reflect that reputation or keep up with local search. We designed and developed a new WordPress website built around how homeowners actually shop for HVAC: fast proof, clear services, real coupons and an easy way to book, plus a page for every service in every town Wilson serves.
Smithville, Missouri · Family-owned
Client
Wilson Heating & Cooling
Industry
HVAC
Timeline
3 months
Platform
WordPress
Scope
130+ pages
What we did
Website designWebsite developmentUI / UX componentsService pagesService areasCoupons & specialsFinancing pageOnline schedulingResources hub
30+
Years of combined experience, family-owned
4.9
Google rating across 225+ reviews
26
Northland and metro towns, each with its own pages
104
Local service pages, four for every town
02Plan
How we defined the
end-user experience.
When the furnace quits or the AC stops on the hottest day of the year, people search fast and decide faster. We mapped the journeys of Wilson’s two core audiences, and found they need the same three things before they call.
Homeowners seeking HVAC
Kansas City homeowners who need a repair or a new system fast, from a licensed local team with fair, upfront pricing.
Small businesses & property managers
Commercial owners and managers who need reliable service, preventive maintenance and as little downtime as possible.
Both need:
Proof Wilson can be trusted
A clear list of services
A fast way to book
Site navigation · hover or tap a menu item, or pick a visitor to see their path
03Design
Bold, bright and
easy to trust.
Wilson’s brand pairs a bright blue and a bright red with deeper navy and red tones, set in Slate for strong, confident type.
Mini brand board · type, color and the two audiences we designed for
Proof, services and savings, above the fold.
Every page leads with the phone number and a clear way to book, backed by Wilson’s 4.9-star Google rating. The homepage moves visitors from services to proof and on to current coupons, like a free diagnostic with repair and a $99 seasonal tune-up, so booking feels like an easy decision. Real photos of Wilson’s vans keep it local and personal.
About · hover to scroll
Heating services · hover to scroll
Furnace repair · hover to scroll
04Development
Custom built and responsive
on every device.
Built in WordPress with Elementor and designed mobile-first, since most no-heat and no-AC calls start with a search on a phone.
Mobile-first build
Designed for the phone first, because that’s where most HVAC emergencies start.
Call & book, always
Call and scheduling buttons sit at the top of every screen.
19 services, one template
Heating, cooling, air quality and home services share one consistent layout, each with its own content.
Coupons & financing
Current specials and 0% financing offers have their own pages, ready to update each season.
104 local service pages
Each of the 26 towns Wilson serves gets four pages, one for every service category, built on a custom post type.
Resources hub
A resources hub of HVAC guides supports long-term search growth and answers questions before the call.
05Performance
Fast, clean and
search-ready.
We measured the live site with Google PageSpeed Insights.
Google PageSpeed Insights, desktop test of wilsonkc.com, October 27, 2026.
06Launch
A new website
experience.
Launch day covered everything a busy HVAC company needs from day one.
- Every service area page indexed and ready to rank
- GA4 and Search Console connected
- reCAPTCHA spam protection on every form
- SSL across the whole site
- Every contact form tested end to end
With its new website in place, Wilson Heating & Cooling has a fast, trustworthy home online that turns local searches into booked calls across the Northland and the Kansas City metro.